Founded in July, 1991.
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Shenyang Brilliance Jinbei Automobile Co., Ltd. was founded in July, 1991, established on the basis of the previous Shenyang Jinbei Car Maker Co., Ltd., and registered the new name in 1996.

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Aimed at the first rank car making industry in the world, Brilliance Jinbei put 70 million RMB yuan in introducing management system from Toyota Co. Japan, and put the advanced MRP management information system into industrial management. At the same time, the company promotes strongly the merit of teamwork, of respect work, and of continuous improving, to heighten quickly the quality of the entity and take the industrial management into scientific stage.

In 1995, the company passed the ISO 9000 standard quality system authentication carried out by quality system authentication center of Chinese mechanical industry, thus become the first large automobile manufacturing enterprise that passed such authentication among all large car maker enterprises in China. In 1999, the company go through successfully the re-check of the authentication, and then in June, 2002 the company passed through again a revision of that authentication, the ISO 9001:2000. Thus obtained a quality passport leading to international market.

Brilliance Jinbei has great research and development potential, in that a R&D center with 499 persons has been formed in beginning of year 2003, which has a large research team, with 2 doctors and 33 masters among the technical personnel. There are organized also a expert group which owns many well-known specialists on automobile making, and developed some best design partner companies home and abroad. The R&D center has strong R&D capacity, trial production ability and product-improving potential, in that the data management system stands among leading position in the country.

The Brilliance Jinbei automobile Co. Ltd. is one of the chief production enterprise under the Brilliance Automobile Group Co. Ltd, which has 159 related companies, in that 14 are sole ownership sub-company, 125 are holding company or relative holding company, and 20 are joint operating enterprise, with total asset about 300 hundred million RMB yuan. Other production enterprises under the group include Brilliance BMW Automobile Co. Ltd., Jinbei vehicle manufacture Co. Ltd., and three engine making factories, and more that 30 enterprises producing automobile parts and components.

(text source: Jinbei)

Jinbei   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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