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American LaFrance

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American LaFrance (ALF) is an emergency and vocational vehicle manufacturer, currently based in Summerville, South Carolina. Focusing primarily on emergency apparatus fire engines and fire aerial including ambulance and rescue vehicles.

american lafrance logo 1.gif

American LaFrance logo.

Focusing primarily on fire engines and fire trucks (ladders), although they also sell rescue vehicles and ambulances. ALF was founded in 1845 by Truckson LaFrance and his partners as the "LaFrance Manufacturing Company," selling hand powered equipment.

In 1995, the company was bought by Freightliner LLC, which is a subsidiary of Daimler-Chrysler. Freightliner continued to utilize American LaFrance's original nameplates and designations. However, most of their products are now built on Freightliner M2 or Sterling Acterra chassis. ALF has manufacturing facilities in Hamburg, NY and Casper, WY. As of 2005, they are the fifth largest manufacturer of emergency vehicles in North America.

In December 2005, it was announced that Freightliner had transferred the ownership of American LaFrance to the New York-based investment firm, Patriarch Partners, LLC. The headquarters and main plant in Ladson, South Carolina are not included in the transaction. However, Patriarch Partners will be allowed to use the plant until early 2007, when DaimlerChrysler will utilize the plant for assembly of the 2007 Dodge Sprinter.

(text source: Wikipedia)

AMERICAN LAFRANCE EMBLEMS
american lafrance emblem a

American LaFrance emblem.

american lafrance emblem 1

American LaFrance emblem.

american lafrance emblem 2

American LaFrance logotype emblem.

american lafrance emblem 5

American LaFrance logotype emblem.

AMERICAN LAFRANCE BROCHURES
american lafrance ladder fire truck brochure 81

1981 American LaFrance Ladder Fire Truck brochure.

AMERICAN LAFRANCE CARS
american lafrance speedster 2 15.png

1915 American LaFrance. The 6 cylinder engine stamped 2170 is from a 1918 type 31-6-75 front drive aerial ladder fire truck, and the cast aluminum cowl appears to have come from a American Lafrance built between 1927 and 1930. (source: Tom Griffith)

american lafrance speedster 1 15.png

1915 American LaFrance. The 6 cylinder engine stamped 2170 is from a 1918 type 31-6-75 front drive aerial ladder fire truck, and the cast aluminum cowl appears to have come from a American Lafrance built between 1927 and 1930. (source: Tom Griffith)

american lafrance speedster 3 15.png

1915 American LaFrance. The 6 cylinder engine stamped 2170 is from a 1918 type 31-6-75 front drive aerial ladder fire truck, and the cast aluminum cowl appears to have come from a American Lafrance built between 1927 and 1930. (source: Tom Griffith)

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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