The Matra name was first used for road cars with the Renault-powered Matra Djet (pronounced "Jet").
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Mecanique Avion TRAction or Matra is a French company covering a wide range of activities mainly related to aeronautics and weaponry which today operates as the Lagardere Group.

matra logo

Matra was owned by the Floirat family. The name Matra became famous in the 1960s when it went into car production by buying Automobiles Rene Bonnet. Matra Automobiles produced racing cars and sports cars, and was very successful in racing.

By merging with various companies Matra CEO Jean-Luc Lagardere built around Matra a group diversified in medias, weaponery, high technologies, aeronautics and formerly in automobiles and records production and distribution.

A major step was the purchase of Hachette and the merger with WEA-Filippachi in 1981. This was merged with Matra in 1992 to form Matra Hachette Filippachi. The group is now named the Lagardere Group and Matra is a brand of the Lagardere Group.

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Matra "rooster" logo.

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Matra logo.

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Matra logo.

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Matra Simca logo.

matra simca bagheera s emblem

Matra-Simca Bagheera S emblem.

matra 650 70

1970 Matra 650.

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1971 Matra M 530.

Matra brochures   
Mantra   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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