MAKE/MODEL


YEAR


LOGOS

MARKETING

-
 
 

Maxwell

Detroit, Michigan, USA
Filed under:  Companies
 
Comment(s): 0
 
 

The Maxwell was a brand of automobiles manufactured in the United States of America from about 1903 to 1925.

maxwell logo 1

Maxwell logo.

The brand name of motor cars was started as the Maxwell-Briscoe Company of Tarrytown, New York. The company was named after founders Jonathan Dixon Maxwell, who earlier had worked for Oldsmobile, and the Briscoe Brothers Metalworks.

Maxwell was the only profitable company of the combine named United States Motor Company formed in 1910. Due to a conflict between two of its backers, the United States Motor Company failed in 1913. Maxwell was the only surviving member of combine. In 1913, the Maxwell assets were purchased by Walter Flanders, who reorganized the company as the Maxwell Motor Company, Inc.. The company moved to Detroit, Michigan. Some of the Maxwells were also manufactured at a plant in Dayton, Ohio. For a time, Maxwell was considered one of the three top automobile firms in America (though the phrase the Big Three was not used) along with Buick and of course Ford.

In a short period of time, however, Maxwell over-extended and wound up deeply in debt with over half of their production unsold in the post World War I recession in 1920. The following year, Walter P. Chrysler arranged to take a controlling interest in Maxwell. Maxwell Motors was re-incorporated in West Virginia with Walter Chrysler as the chairman.

In 1925 Walter Chrysler formed the Chrysler Motors Corporation. That same year the Maxwell line was phased out and the Maxwell company assets absorbed by Chrysler. Several early models of Chrysler cars were built largely on the design of earlier Maxwells.

The Maxwell is perhaps most famous as the vehicle driven by comedian Jack Benny on his radio and television programs, decades after the Maxwell ceased production. It was a running joke on the programs that Benny was a miser driving an outdated, noisy, barely-functioning jalopy. On Benny's radio program voice artist Mel Blanc portrayed Benny's Maxwell sputtering, chugging, and gasping with various comic vocal sound effects. (Contrary to the portrayal on Benny's show, Maxwells were rated as fairly good automobiles in their time.) Benny appears onscreen driving a Maxwell in the film It's a Mad Mad Mad Mad World.

(text source: Wikipedia)

maxwell shield

Maxwell Shield.

maxwell.gif

Maxwell logo.

maxwell logo.gif

Maxwell emblem.

maxwell emblem1

Maxwell emblem.

maxwell type

Maxwell logo.

maxwell logo 2

Maxwell logo.

maxwell crest

Maxwell Motor Car crest.

maxwell service 2

Maxwell Service. (source: Early Automobile Companies Ephemera Collection, 1910-1932. Courtesy Northwestern University Transportation Library)

maxwell service 1

Maxwell Service. (source: Early Automobile Companies Ephemera Collection, 1910-1932. Courtesy Northwestern University Transportation Library)

maxwell labs 14

1914 Maxwell Laboratory.

maxwell plant detroit 14

1914 Maxwell plant in Detroit, Michigan.

maxwell plant dayton ohio

1914 Maxwell plant in Dayton, Ohio.

maxwell service plant new castle indiana

1914 Maxwell Service plant in New Castle, Indiana..

maxwell factory 1

Maxwell Dayton, Ohio body plant and Detroit, Michigan plant. (source: Early Automobile Companies Ephemera Collection, 1910-1932. Courtesy Northwestern University Transportation Library)

maxwell factory 2

Maxwell Dayton, Ohio and Newcastle, Indiana plants. (source: Early Automobile Companies Ephemera Collection, 1910-1932. Courtesy Northwestern University Transportation Library)

MAXWELL CARS
maxwell 35 4 14

1914 Maxwell "35-4".
Powerful, silent, sweet running; bloc-cast 4-cylinder motor; 111" wheel base; 33"x4" tires all 'round. Left hand drive, center control. Electric starter and lights, at $1225. Three-quarter elliptic springs. Bruce Ott body, ventilating windshield and full equipment, including Jiffy curtains. Sold for $1,085 - $1,225.

maxwell e11 11

1911 Maxwell E11.

maxwell touring 13

1913 Maxwell Touring 40hp. (image source: St Louis Car Museum)

RELATED ARTICLES
Maxwell ads   
Maxwell brochures   
 
 
ABOUT EDITORS CONTACT
-
Advertise on Cartype
-
Instagram Vimeo Youtube Twitter Facebook
-
-
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

divider
DIVIDER_large
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation
Mototype
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.