Toledo, Ohio, USA.
Filed under:  Companies
Comment(s): 0

The Overland Co. of Indianapolis had produced almost its entire 1907 production run of 47 cars and was out of cash. John North Whys, super-salesman, arrived in town on a Saturday to look for the cars he had been promised, only to find that the company was to go into receivership the following Monday; the panic of 1907 was at its height and the company was even $350 short for its already-issued payroll cheques.

overland logo 2

Overland logo.

The story of Willys' rescue of the Overland concern, then his rebuilding the company into one of the giants of automobile history, has in it elements (such as Willys' driving cars from the assembly line and selling them as they were built) which scarcely can be credited but are true. Willys himself was a salesman and was a genius at his work. Also, he was smart enough to hire the best engineers to do the designing, interfering himself only on one major point: the only attempt to mass-produce the fabled Knight sleeve-valve engine.

The Overland company, in the years following Willys' rescue of the corporation and before America's entry into the Great War, produced so many different models of automobile that, even today, historians are confused as to what was made, when and how many for, at one time, the company was producing no less than eleven different basic models.

(source: Manitoba Antique Auto Museum)

overland script1.gif

Overland logotype.

overland emblem.gif

Overland emblem.


Overland emblem.

willys overland model 69 touring emblem 13

1913 Willys Overland Model 69 Touring emblem. (by Joaquim Massana of Petit Comite).

Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.