Paris, France.
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In 1927, Lucien Rosengart saw the opportunity to produce a very small car for a segment of the market in France that was not at that time being covered by any of the major players. Thus began production of the Rosengart automobile. He bought the old Bellanger factory at Neuilly.

rosengart logotype

Rosengart Automobiles logo.

The early Rosengart cars were licensed copies of the British Austin 7. This model, the LR2, was dressed up in various ways using various styling techniques and remained in production for quite some time - surviving as the vastly facelifted LR4 and Vivor long after the British car had been consigned to history.

In the early 1930s Rosengart teamed up with the German manufacturer Adler, offering license built copies of the Adler Trumpf and Trumpf Junior, small front-drive cars that bolstered its range. It also added a conventional rear-driven car along the lines of a stretched and widened Austin. The development of front-wheel drive models led to the elegant Supertraction model in 1937 - which competed with larger cars like the Peugeot 402 and the Berliet Dauphine for the first time in Rosengart's short history.

In 1936 Rosengart himself was in financial difficulties so he transferred the company to a new organisation, Societ? Industrielle de l'Ouest Parisien.

Unfortunately production of the Supertraction was never large, and the company was devastated by the Nazi invasion of France. The company was able to survive the German occupation of France until after the war but did not produce cars during the conflict. After the war Rosengart, who had been in the United States, tried to guide his company back to the small cars that had made it a success in the late 1920s and early 1930s. Unfortunately, the major manufacturers of France were by then making very small, economical cars that were very well suited to the conditions of post-war France. The last Rosengart car - a front-driver called the Ariette, was produced from 1947 to 1954, but failed to sell. The company closed its doors in the summer of 1955, after failing to launch its new car, the Sagaie, a development of the Ariette with a flat-twin engine.

Lucien Rosengart died at his home in France.

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Rosengart logo.

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Rosengart logo.

rosengart emblem

Rosengart emblem. (submitted by Joaquin Massana)

rosengart rl4 r1 40

RL hubcap from a 1940 Rosengart RL4-R1.

rosengart ariette

Rosengart Ariette. (source: John Lloyd)

Rosengart brochures   
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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