Standard (England)

England, 1903-1963.
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Standard cars were so-called because they were assembled from standardized patterns and interchangeable parts. The company was founded by R. W. Maudslay (whose cousin designed the Maudslay car, also made in Coventry).


Standard logo.

The first production Standards were fitted with over-square single- and twin-cylinder engines, though by 1906 two six-cylinder models were listed. A 12 hp four appeared in about 1909 while a 9.5 hp Rhyl was marketed for 1913.

The post-war era saw an enlarged version of the Rhyl, the SLS, appear-to become the 11.6 hp SLO of 1921. A six-cylinder model, the 2.2-litre, was marketed for 1927; the following year the Popular Nine appeared, with a fabric body and worm-driven rear-axle. In 1929 Captain John Black became Standard's managing director, and two years later the company was offering a Big Nine and 16 hp and 20 hp sixes, while a Little Nine appeared in 1932. A Ten came in 1934 and in 1936 the Flying Standard range was introduced in 12 hp, 16 hp and 20 hp variants. A short-lived 2.7-litre V-8 was a feature of the 1937 season. By contrast, the 1-litre Eight was popular in 1939.

Standard bought the bankrupt Triumph company in 1945 and the first true new model of the post-war era was the Vanguard of 1948, with a 2.1-litre wet liner four-cylinder engine. The company's small car was the 803cc Eight of 1954, later joined by a larger Ten, the engine and independent front suspension being transferred to the Triumph Herald of 1959.A take-over of the company by Leyland Motors took place in 1961, the Triumph marque becoming the flagship of the group. The last Standards, which were phased out in May 1963, were the 2138cc Ensign and Vanguard Six, the engine of which was used in the Triumph 2000. As a marque name Standard ceased to exist; what once had been a complimentary title had become debased.

(source: Vintage European Automobiles)

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In 1945 Standard bought the Triumph factory and the both names were visible on the company insignia.

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The Standard name was dropped in 1963 when the company was acquired by the Leyland Motors Group. Over half a century the meaning of the word has also changed; when it earlier stood for high quality, now the meaning has deteriorated to something meaning common and usual.


Standard shield.

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Standard shield.

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Standard Vanguard emblem. (source: Martin Alford)

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1959 Standard Ten Companion emblem. (source: Martin Alford)

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Abandoned Standard factory in Chicago on south 36th street.

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Abandoned Standard factory in Chicago on south 36th street.

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1952 Standard Vanguard.

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1952 Standard Estate.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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