The Japanese name for the Pleiades constellation.
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Subaru was the first Japanese car company to use a name derived from its own language. It refers to a group of six stars - also known by its original Japanese name of mutsuraboshi - in the constellation of Taurus. We'd know them as Pleiades. Subaru is also Japanese for "unite".

(Text from Car Magazine, July 1999. Written by Martin Buckley.)

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On February 15, 1967 Malcolm Bricklin and Harvey Lamm form Subaru of America (SoA) in Pennsylvania and contract with Fuji Heavy Industries to import the Subaru and in 1968, the first year, import 332 cars. In 2000 SoA sold 172,216 cars which is 14,351 per month or about 20 cars per hour around the clock every day of the year.

Subaru, a Japanese car company, is a subsidiary of Fuji Heavy Industries. General Motors is a 20% minority shareholder of Fuji Heavy. "Subaru" is the Japanese word for the star cluster Pleiades that is depicted in the company logo. The Pleiades also known as the Seven Sisters has seven stars, the logo's six stars represent the five companies that came together after WW2 to form one large company. While an automotive minnow compared to many of its competitors, Subaru has been a highly profitable company for many years. It is noted for the production of conventional-bodied cars with full-time all wheel drive (in fact, in many markets its entire product range has this feature) and its use of the horizontally-opposed boxer engine (flat engine).

Subaru's best-known vehicles are high performance turbocharged versions of its Legacy (known as Liberty in Australia), and Impreza, which offer outstanding performance and handling at relatively affordable prices. Modified versions of the Impreza WRX and WRX STi have been competing successfully in car rallies and the World Rally Championship for many years. Several endurance records were set in the early and mid-nineties by the Legacy.

Recently GM has developed the Saab 9-2X model, based on the Subaru Impreza WRX, and the upcoming Saab 9-6X model, based on the Subaru B9 Tribeca.

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30 anniversary subaru awd

30th Anniversary Subaru AWD logo.

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1966 Subaru 1000, Japan.

Subaru commercials   
Subaru related emblems   
Subaru B9 Scrambler : 2003   All wheel drive Hybrid.
Subaru ads   
Subaru miscellaneous   
Subaru Point-of-Purchase   
Subaru Brat : 1985   
Subaru Impreza WRX STI : 2008   
Subaru 360 : 1958   The first automobile mass produced by Subaru.
Subaru Legacy concept to Debut at North American International Auto Show   
Subaru Legacy : 2009   Debuts at the 2009 North American International Automobile Show.
Subaru R2 : 1969   
Subaru Hybrid Tourer : 2009   
Subaru Impreza WRX STI spec C : 2009   Production is limited to 900 units.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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