ARO SA (short for Auto Romania)
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ARO is an off-road vehicle manufacturer located near the town of Campulung Muscel, Romania. ARO is the oldest car manufacturer and the only Off-Road Vehicles producer in Romania.

aro logo 1.gif

Aro logo.

It started production in 1957. To date the company has manufactured over 360,000 vehicles, 2/3 of which were exported in some 110 countries (before 1989 about 90% of the ARO production was exported). The ARO 244 model may soon enter the USA market as the Cross Lander 244X.


Miami, Florida, March 30, 2006
Cross Lander USA announced today its intent to file a dispute against the country of Romania pursuant to the Bilateral Investment Treaty between Romania and the United States. Cross Lander took this action after coming to the conclusion it had no viable alternative left to protect its interest on the investment made in the Aro automotive factory in Campulung, Romania.

From the beginning of this business venture Cross Lander contends that it has been subjected to a continuous barrage of attacks. The alleged opponents include former and active officials of the Romanian government, former head of internal security, AVAS officials and sensationalist reporters.

These individuals have reportedly combined efforts to discredit Cross Lander and wrestle away its control of the Aro factory. At the same time, instead of promoting the success of the privatization venture, AVAS and its officials involved in this web of corruption failed to carry out its obligation under the privatization agreement, including the cancellation of a 47 million U.S. dollar budgetary debt.

For quite some time, Cross Lander has abstained from commencing the dispute process in hopes that negotiations with AVAS would be successful. Unfortunately, Cross Lander has determined that further efforts outside of the framework of the Bilateral Investment Treaty provisions would be futile.

Cross Lander executives are very disappointed that this action has been deemed necessary and state that they have done everything to make their agreement and large investment in Romania a success, not only for their company, but also for the country and the people who were employed by Cross Lander. "This is truly a sad day but we had no alternatives for our investors. There are such great opportunities in Romania but, in our opinion, their government is not ready for the world of business as we know it in America," stated John A. Perez, CEO.

Cross Lander has also announced the official change of its name from Cross Lander to Global Vehicles U.S.A. Incorporated. The company and its charter will stay the same. Only the name will change. The registered brand name "Cross Lander" will be kept by the company for branding future products entering the U.S. market under their umbrella.

Based on Global's future plans, the company will be moving its headquarters to Atlanta, Georgia this summer. This will allow the company to expand their future business plans. There will be more on this exciting announcement to come in the near future.

Global Vehicles U.S.A. Inc. is aggressively seeking exclusive market and sales relations with several international manufacturers wishing to enter the U.S. market. It is Global's intent to exclusively represent an international automotive manufacturer in the U.S. market that possesses very high integrity and appreciates the values of our U.S. network of 150 dealers.

aro logo 2

Aro logo.

aro 10 brochure cover

Aro 10 catalog cover.

Aro   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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