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Valiant

This name is meant to describe the character of the car.
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The Valiant remained its own brand in Australia for some time, using a unique logo.

logo1

Valiant was a brand in the United States for roughly one year. In the United States, Valiant used a stylized version of its name as a logo, later switching to the Plymouth rocket.

(source: Allpar)

valiant

Valiant emblem. (by Orrin).

valiant signet brochure 62

1962 Valiant Signet brochure cover. (source: John Lloyd)

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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