Volkswagen ads

"You're missing a lot when you own a Volkswagen" ad.

1969 Volkswagen Beetle "It's ugly, but it gets you there" ad.

1968 Volkswagen Beetle "Every new one comes slightly used" ad.

1962 Volkswagen Beetle "Why do we put such big wheels on our little car?" ad.

1962 Volkswagen 5-ddor, 23-window van ad.

1966 Volkswagen Beetle "It makes your house look bigger" ad.

"Volkwage's unique contruction keeps dampness out" ad.

Volkswagen's "Has the Volkswagen fad died out?" ad.

Classic 1979 ad for Volkswagen created by Arnold Communications and DDB Worldwide in response to the oil crisis of the time.

Volkswagen's "Theory of evolution" ad, showing models from 1949 to 1963, without much change.

Volkswagen's "Save Water" ad. Text reads: "Presented by Volkswagen, the car with the air-cooled engine that doesn't use any".

"The Volkswagen is the one in red." ad.

1967 Volkswagen Karmann Ghia brochure cover.

VW Karmann Ghia poster.
(available at Art Of Motoring).

Volkswagen's introduction of the 1974 Bettle in the 1973 Playboy December issue.

1973 Volkswagen Thing ad, From Playboy magazine, July 1973.

2001 Kelly Award Winner "Less Flower, More Power" Volkswagen Beetle ad created by Arnold Worldwide in Boston. Creative Directors: Ron Lawner, Alan Pafenbach and Lance Jensen. Art Director: Lance Paull. Copywriters: Lance Jensen, David Weist, Dana Satterwhite. Photographer/Illustrator: Bill Cash.

Besides re-launching one of the most beloved brands in automotive history, Arnold Communications also had to make sure the New Beetle campaign served as a "Magnet for the Volkswagen Brand," VW wanted to leverage interest and awareness by tapping into the rich emotional heritage of the car. Results: New Beetle sales 30% over goal and Volkswagen sales 22% over.

2001 Kelly Award Grand Prize Winner "Best at Meeting Campaign Objective", created by Arnold Worldwide in Boston. Chief Creative Officer: Ron Lawner, Creative Director: Alan Pafenbach, Art Director: Don Shelford, Copywriter: David Weist, Campaign Photographers: Bill Cash, Jeff Mermelstein, Joanna B. Pinneo, Gary Rosenquist and Christopher Morris.

This campaign keeps true to the history of fun, innovative advertising that the New Beetle is famous for and that won a Grand Prize Kelly two years ago. It capitalizes on the consumer's fascination with the look of the New Beetle, by showing that the car grabs attention no matter what's going on. After three years and 250,000 cars sold, people no longer stop in their tracks when they see the cars, but the quirky design still stands out. People notice the New Beetle. The campaign successfully captured the attention of the media and New Beetle drivers.

Volkswagen's Speedy Gonzales "Turbo-Cojones" billboard. Created by CreativeOndemanD, Volkswagen's Hispanic agency.

Volkswagen's Speedy Gonzales "Here today, gone tamale" billboard. Created by CreativeOndemanD, Volkswagen's Hispanic agency.

Volkswagen's Speedy Gonzales "Kick a little gracias" billboard. Created by CreativeOndemanD, Volkswagen's Hispanic agency.

2008 Volkswagen Touareg ad.

2006 Volkswagen Rabbit "Seattle" ad.

2006 Volkswagen Rabbit "San Francisco" ad.

2006 Volkswagen Rabbit "Portland" ad.

2006 Volkswagen Rabbit "NY" ad.

2006 Volkswagen Rabbit "Miami" ad.

2006 Volkswagen Rabbit "LA" ad.

2006 Volkswagen Rabbit "Houston" ad.

2006 Volkswagen Rabbit "Denver" ad.

2006 Volkswagen Rabbit "DC" ad.

2006 Volkswagen Rabbit "Chicago" ad.

2006 Volkswagen Rabbit "Boston" ad.

2006 Volkswagen Rabbit "Atlanta" ad.

Volkswagen 4Motion ad by Agency DDB, New Zealand. Executive Creative Director: Toby Talbot, Group Head: Gavin Siakimotu, Head of Art: Mike Davison, Art Director: Damian Galvin, Copywriter: Carlos Savage, Illustrator: Brian Harrison, Retoucher: Gordon Moir.

Volkswagen 4Motion ad by Agency DDB, New Zealand. Executive Creative Director: Toby Talbot, Group Head: Gavin Siakimotu, Head of Art: Mike Davison, Art Director: Damian Galvin, Copywriter: Carlos Savage, Illustrator: Brian Harrison, Retoucher: Gordon Moir.

Volkswagen 4Motion ad by Agency DDB, New Zealand. Executive Creative Director: Toby Talbot, Group Head: Gavin Siakimotu, Head of Art: Mike Davison, Art Director: Damian Galvin, Copywriter: Carlos Savage, Illustrator: Brian Harrison, Retoucher: Gordon Moir.