Dodge Super Bee : 1969

Filed under:  Classic | Type-Emblems
Comment(s): 2
MSRP Engine HP Manufactured
$3,027 n/a n/a 1968
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The Dodge Super Bee, to avoid being left out in the cold, had its own cartoon character - one which did not require royalties for Warner Bros.

bumble bee logo.gif

In 1968 the two MOPAR divisions, Dodge and Plymouth, began to engage in a bit of a rivalry. The result was the Dodge Super Bee, a competitor to Plymouth's Road Runner. Although a capable budget muscle car, it never was as successful as the Road Runner.

Based on the redesigned Dodge Coronet pillared coupe, Dodge looked to its Scat Pack symbol and released its new model in the spring of 1968 as the Super Bee. The $3,027 base price was about $130 more than the Road Runner, which used the same basic chassis.

The standard engine was the 335 bhp four barrel 383 cid V8 that borrowed cylinder heads, camshaft and induction system from the Magnum 440. The 426 Hemi was the only engine option, but at about $1,000 more, it clashed with the budget nature of the Super Bee and only 125 were ordered.

The low price didn't mean low profile, and the Super Bee had Bumble Bee racing strips circling the tail, and a big Super Bee emblem hovering on the rear fenders.

The Dodge Super Bee was a cartoon bee with a helmet, fat tires, headers, and a stinger. Other than the graphics, the Super Bee was based on the Coronet 440 (which, incidentally, often had the 318 engine). The Super Bee package added heavier duty shocks and suspension components, bigger brakes, and a different hood. It had one inch more wheelbase than the Roadrunner.

super bee emblem

Super Bee emblem, for the 1969 Super Bee grille and decklid, as well as the 1970 hood.

super bee type emblem

Super Bee emblem, from a the hood of a 1970 Super Bee with Power Bulge Hood.

superbee 71 emeblem

Super Bee emblem (from a 1971 model).

superbee 71 hood 2

Super Bee decal, located on the center of the hood (from a 1971 model).

superbee 71 hood 3

emblem on hood (from a 1971 model).

dodge superbee tandard 69

1969 Dodge Super Bee Pro Stock.

dodge charger srt8 superbee 07

Super Bee decal, located on the stripe on each side of the car, near the rear. from a 2007 Dodge Charger SRT8 Super Bee, the first special edition of the "Charger on steroids" from Chrysler Group's Street and Racing Technology (SRT). It features "Detonator Yellow" exterior color with black hood and deck-lid face, Super Bee logos on front and rear fenders, and contrasting yellow stitching on the seats, steering wheel and shift knob.

superbee show

Super Bee logo, as seen at the 2006 Chicago Auto Show.


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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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