Along with a brand icon called the "fast," a gremlinesque character that issues commands to Volkswagen drivers in a deep, robotic voice, the Volkswagen campaign also introduces a new slogan, "Make friends with your fast".
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Volkswagen "Fast" mascot
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In an effort by Volkswagen to increase slumping sales while testing the creative chops of its new agency, Crispin Porter & Bogusky in Miami, a unit of MDC Partners created "Fast".
It is also a considerable test for Crispin, a midsize agency known for its innovative creative work for Burger King and Mini Cooper; the Volkswagen account is its largest to date.
Side view of "fast".
VW "Make Friends With Your Fast" mascott display at the 2007 Chicago Auto Show.
VW "Make Friends With Your Fast" mascott display at the 2007 Chicago Auto Show.
VW "Make Friends With Your Fast" mascott display at the 2007 Chicago Auto Show.
VW "Make Friends With Your Fast" display at the 2007 Chicago Auto Show.
VW "Make Friends With Your Fast" display at the 2007 Chicago Auto Show.
VW "Make Friends With Your Fast" display at the 2007 Chicago Auto Show.
Subaru's ad making fun of Volkswagen's "Fast" character.
VIDEOS
Volkswagen Golf GTI Faster TV comercial.
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