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American License Plates

Leading graphic designers' ideas.
Filed under:  Design-Art-Photo
Comment(s): 0

The July 2005 issue of GQ Magazine (page 160) features a story by Fred Woodward which includes Segura's design of what a license plate could be.

gq license plates 1 sm

July 2005 issue of GQ Magazine.

"Being a car nut, I approach the aesthetics of ordination on cars as a very critical step requiring restraint.

I am of the opinion that license plates do quite a bit towards detracting from the lines and design cues of the cars they are put on. In some sases, the design on the plates are so overwhelming that the readability of the numbers themselves are jeopardized.

I am a fan of simplicity and clarity, and in this case, take it a step further and suggest color matched plates, so in essence, the background color of the plate is the same color as your car, with either black or white numbers over that color (depending on contrast issues)"

Other designers include Duffy, Chip Kidd, Paula Scher, Johm Jay and Alexander Isley.

illinois plates

Illinois plates. (car images: BWW)

gq logo.gif

GQ Magazine logo.

segura logo

Segura Inc. (Chicago) logo.

Segura Inc.   Official site.
GQ   Official site.
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