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Land Cruiser "Road to the Wild" Coffee Table Book

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Filed under: Design-Art-Photo

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An adventure auto brand takes a turn in adventure publishing.

To promote a recent Land Cruiser redesign, Toyota commissioned National Geographic photographer Randy Olson (via ad agency Saatchi & Saatchi, Los Angeles) to document adventure trips to the Northern Territory in Australia and the Yukon Territory in Canada.

Olson’s photography was published as a coffee table book featuring his best photos from the trips’ 20,000 and as a brochure designed to like an adventure magazine.

Fifteen hours of video footage was cut into "Test Drive," a 30-minute TV show on cable network Speed. Take a closer look at Olson’s photos on the campaign Website.

Partnering with National Geographic, Toyota also supported an Olson lecture series and photo exhibition in six top Land Cruiser markets.

(cource: Creativity )

Toyota logo.

Toyota   Named after Sakichi Toyoda.
Toyota ads
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Toyota TRD   Toyota Racing Development
Toyota Yaris Club : 2007   By Five Axis Design at the 2007 SEMA Show.
Toyota Alessandro Volta : 2004   In 1800, Alessandro Volta arranged zinc and copper discs in a column and invented the battery.
Toyota CSS Hybrid : 2003   CS&S combines sportiness and eco-friendliness in an unique intelligent package.
Toyota Fine-N : 2005
Toyota FT-HS : 2007   Hybrid Sports Concept.
Toyota Sports 800 : 1969   1965-1969
Toyota Prius : 2005   Toyota Prius is the first hybrid vehicle to Receive the Coveted Golden Calipers Award.

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Randy Olson Official site.

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