Smart vs Bubble

China is at it again.
Filed under:  Law
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The intellectual property battle continues as more and more Chinese cars make their way to Europe. The car at the centre of attention today is the Chinese-built minicar, better know as “the bubble”.

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1.1-litre Shuanghuan Bubble.

Originally planned for for the Bologna auto show today, the car has a remarkably similar shape to the Smart ForTwo, resulting in Daimler (parent of Smart) initiating legal action against the car’s importer, Martin Motors.

Although Martin Motors was under court orders not to display the vehicle, the car was briefly shown to a group of journalists so that the company could clear its name.

“We want everyone to see in real life how a four-seat front-engine front-wheel drive minicar differs from a rear-engine rear-wheel drive two-seater,” said Martin Motors spokesperson Viviana Martinelli.

The court now has to rule if the Chinese minicar violates Daimler’s copyright. The decision will set a precedence for Chinese cars destined for European markets.

If the court rules in favour of the Chinese, the 50kW 1.1-litre Bubble will go on sale in Italy and Romania by the end of December. The car is designed by Shuanghuan cars in Beijing.

(sorce: CarAdvice)

bubble 2

1.1-litre Shuanghuan Bubble.

smart bubble

Smart (left) Bubble (right).

shuanghuan logo 1

Shuanghuan logo.

smart 1

Smart logo.

Smart   Short for Swatch Mercedes Art.
Smart ForTwo EV : 2006   UK trial market only.
Smart Point-of-Purchase   
Smart ForTwo Earns IIHS’ “strongest roof” Rating   
Smart USA launches Online Store   
Smart launches a design contest   Style your Smart.
Smart Urban Stage   The future of the city.
Smart   Official site.
Shuanghuan Automobile Co.   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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