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BMW ZX-6 : 2008

Creating a car for 2015.
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The final projects of the Transportation Design students at Turin-based IED (Istituto Europeo di Design), developed in partnership with BMW with the goal of creating a car for 2015 interpreting the language evolution and the brand's philosophy.

bmw zx6 2 15
bmw zx6 4 15
bmw zx6 3 15
bmw zx6 1 15

The BMW ZX-6 Concept is by Jai Ho Yoo and Lukas Vanek.

The 8 final 1:4 scale models will be displayed at the Istituto Europeo di Design, in Via S. Quintino 39, Turin, within the "Apriti IED" event, until the end of September 2008. Admission is free.

(source: LikeCool)

bmw logo 1

BMW logo with "The Ultimate Driving Machine" tagline.

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LINKS
BMW   Official site.
 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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