BMW reports worldwide sales increase for year to September

Deliveries up 1.7% to 1.11 million automobiles.
Filed under:  Brand Related
Comment(s): 1

The BMW Group was able to increase its sales volume for the year to the end of September 2008 by 1.7% compared to the previous year. Global deliveries reached a total of 1,113,972 automobiles (prev.yr. 1,094,849). The BMW brand accounted for 928,230 of the vehicles delivered (prev.yr.: 929,379 / -0.1%), while 184,915 were MINI brand vehicles (prev.yr.: 164,891 / +12.1%). From January to September of this year, Rolls-Royce Motor Cars delivered 827 vehicles to customers, thereby achieving a gain of 42.8% (prev.yr.: 579).

As far as individual models are concerned, the BMW 1 Series (+52.0%), in particular, reported strong growth in the first nine months of 2008, driven primarily by the Convertible and Coupé versions introduced early in the year. By the end of September, 173,772 (prev.yr.: 114,330) BMW 1 Series had been delivered to customers. Other growth drivers were the BMW X5 and the BMW X6 with a combined total of 107,297 (+33.2% / prev.yr. 80,540) units. The BMW 3 Series Convertible also experienced strong growth with 46,471 (prev.yr.: 38,912 / +19.4%) units sold, as well as the BMW 6 Series Coupé with 6,949 (prev.yr.: 6,859 / +1.3%) units. With model changes for the 3 Series Sedan and the BMW 3 Series Touring in late September, sales of both predecessor models for the first nine months of the year were, as expected, below the previous year's high level, at 257,489 (prev.yr.: 314,009 / -18.0%) units. The extensively revised new models will boost growth over the next few months. The same applies to the new BMW 7 Series, which will be delivered to customers starting 15 November.

September marked by consumer reluctance in the United States and Western Europe; continued growth in the emerging markets.
Faced with the increasingly challenging economic situation in the United States and Western Europe, the BMW Group reported an overall decline in sales in September of 14.6% to 121,621 units (prev.yr.: 142,357). The BMW brand reported 98,874 sales in the month under review and as such is down 16.4% from the same month last year (118,310) in a monthly comparison.
In its largest sales market, the United States, deliveries fell 25.8% to 18,506 (prev.yr.: 24,933) automobiles. The BMW brand saw sales decrease 29.5% to 14,744 automobiles (prev.yr.: 20,901). The crisis in the financial markets is currently making consumers highly reluctant to purchase, especially in the United States, albeit another factor has been the planned reallocation of vehicles originally intended for the USA to markets with higher profit margins.

In Western Europe BMW Group sales also declined in September as a result of the economic downturn (74,231 units / -16.9%). Nevertheless, with 637,018 units sold, absolute sales figures to the end of September are 2.1% higher than those for the same period last year (624,080 units). Trends in the emerging markets again remained positive in September - although they could not entirely offset the decline in the mature volume markets of Western Europe and the United States. The BMW Group experienced its highest rates of growth in Eastern Europe: especially in Russia, with a gain of 27.5% (1,813 / prev.yr.: 1,422). In South America deliveries also rose significantly to reach a total of 1,026 vehicles (+21.9% / prev.yr.: 842); likewise in China with 6,703 (+16.5% / prev.yr.: 5,755) and India with 294 automobiles sold (+61.5% / prev.yr.: 182).

"The situation remains challenging: The recent escalation in the financial crisis is also affecting consumer confidence in the premium-segment," according to Ian Robertson, Member of the Board of Management of BMW AG responsible for Sales and Marketing. "However, we do expect the current weakness in demand to pass over time. With many new highly-efficient models being launched in the next months, we are well equipped for the future."

Numerous premieres in Paris.
At the current Paris Motor Show, the BMW Group is presenting a range of new models and technologies which will help drive growth over the next years: The new BMW 7 Series, the revised BMW 3 Series Sedan and Touring models, the BMW Concept X1 and the MINI Crossover Concept. A concept study of the BMW 7 Series, with an integrated electric engine as an auxiliary drive, is also being showcased: the BMW 7 Series ActiveHybrid. The BMW Group's first series-produced hybrid vehicle, the BMW X6 ActiveHybrid, will be launched on the market next year.

MINI makes significant gains over the first nine months.
Global deliveries of MINI brand vehicles climbed 12.1% to reach a total of 184,915 vehicles (prev.yr.: 164,891) for the year to the end of September. Most notably, the MINI Clubman, which was newly introduced this year, has already secured 36,129 buyers and thus increased its share of MINI brand vehicles sold to almost 22%. For the month of September the MINI brand was down 5.5% on the same month last year with 22,618 vehicles sold. With 3,762 (prev.yr.: 4,032) vehicles delivered in the month under review, sales in the United States, also declined. The 6.7% decrease is due to low inventories. Overall, demand for the premium small car is still exceptionally strong. For the full year, the brand aims to achieve a new global sales high of more than 240,000 units.

Rolls-Royce still on success course.
Sales of the Rolls-Royce brand continued their positive trend: 129 vehicles were delivered to customers in September. This represents growth of 7.5% and brings the total of Rolls-Royce sold since the start of this year to 827 automobiles (+42.8% compared to previous year).

BMW Motorcycles grow by 1.8% in September.
Despite difficult market conditions the Motorcycles Segment saw sales increase in September from the previous year's high level. BMW Motorrad sold 7,802 (prev.yr.: 7,661/+1.8%) motorcycles during the month. For the year to the end of September sales fell 2.5% to 80,750 units (prev.yr. 82,779).

BMW Group sales in/up to September 2008 at a glance.
In September 2008 Compared with previous year, up to and including September 2008, Compared with previous year.

BMW Group Automobiles: 121,621. -14.6%. 1,113,972. +1.7%
BMW: 98,874: -16.4%. 928,230. -0.1%
MINI: 22,618: -5.5%. 184,915. +12.1%
Rolls-Royce: 129. +7.5%. 827. +42.8%
BMW Motorcycles: 7,802. +1.8%. 80,750. -2.5%

(source: BMW)

bmw logo 1

BMW logo with "The Ultimate Driving Machine" tagline.

BMW   Abbreviation for "Bayrische Motorenwerke", German for "Bavarian Motor Factory".
BMW M   Founded in 1972.
BMW Individual   Established in 1991.
BMW ads   
BMW commercials   
BMW brochures   
BMW exhibits   
BMW posters   
BMW Welt   Celebrates its first anniversary.
BMW X-Coupe : 2001   
BMW Nazca M12 : 2000   3 were made in 2000.
BMW CS : 2007   
Bertone BMW Pickster : 1998   Presented at the 1998 Geneva Motor Show.
BMW Isetta : 1958   
BMW Dixi   BMW's first car.
BMW M1 : 2008   
BMW Z9 Coupe : 1999   
BMW H2R : 2004   
BMW Individual 7 Nieman Marcus Edition : 2009   Limited Edition for the 2008 Christmas Book.
BMW Concept 1 Series tii : 2007   A young interpretation of classic BMW brand values.
BMW returns to the American Le Mans Series   
BMW announces iPhone integration compatibility   
BMW 8 Series : 1992   Worldwide production total was 30,621.
BMW ZX-6 : 2008   Creating a car for 2015.
BMW CS1 : 2002   
BMW Z4 breaklight   
BMW X6 xDrive 50i : 2009   Sports Activity Coupe
BMW GINA : 2008   (Geometry and Functions In "N" Adaptions)
BMW xActivity : 2003   The next X3?
BMW X4 : 2007   BMW planning X4 crossover coupe.
BMW X1 : 2008   The first sports activity vehicle in the premium compact segment.
BMW M6 Individual : 2007   Behind-the Scenes Tour of BMW in Munich and Breath-taking drive on Autobahn included in Fantasy Package.
BMW 1 Series Hatch : 2007   
BMW Z4 MCoupe : 2007   A Sports Car for Very Special Moments.
BMW M5 : 2006   The very first M5 was only available in black.
BMW E-46 M3 CSL Coupe : 2003   
BMW 6 series : 2005   It's back!
BMW Art Cars   The BMW Art Car was conceived in 1975.
BMW naming convention   
BMW E-92 M3 : 2008   Turning Powerful Passion into Supreme Performance.
BMW 2002 Targa : 1975   Only 1,963 were produced.
BMW Hydrogen 7 : 2007   BMW Introduces World's First Hydrogen-Drive Luxury Performance car.
BMW Z8 : 1997   
BMW Z4 : 2004   
BMW Neiman Marcus M6 : 2007   Only 50 available in the United States.
BMW 6 : 2005   
BMW 320i M Sport : 2008   
BMW 3 Series retractable : 2007   Leading the wind.
BMW Z1 : 1990   8000 built between 1988 - 1991.
BMW M1 : 1979   Only 455 built.
BMW M Coupe : 2002   First unveiled at the 1997 Frankfurt Motor Show.
BMW Isetta 300 : 1958   160,000 cars built between 1955 and 1962.
BMW 507 : 1956   Only 251 examples.
BMW October 2008 sales   Down 5.0 percent in October.
BMW 7 Series ActiveHybrid : 2009   Debuts at the 2008 Los Angeles Auto Show.
BMW Earns Top Safety Pick Award   For the 2009 BMW 3 Series Sedan, X5, and X3.
BMW 501 : 1951   
BMW Z4 : 2009   Debuts at the 2009 North American International Auto Show.
BMW announces 2009 price adjustment.   
BMW 2008 December Sales   A decrease of 35.9 percent.
BMW 5 Series Gran Turismo : 2009   
BMW 7 Series : 2009   
BMW X6M : 2009   
BMW X5M : 2009   
BMW M3 Convertible : 2009   Most Powerful BMW M3 Ever Carries on Racing Tradition without a Top.
BMW   Official site.
Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.