Chrysler October 2008 sales

Down 35 percent.
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November 3, 2008.
Chrysler LLC today reported total October 2008 U.S. sales of 94,530 units, down 35 percent from the same month last year. Sales for October reflect an overall industry decline and reduced fleet sales.

“While October was a very tough month for everyone in this business, we as an industry must focus on the fact that there are still many serious car buyers out there, and every company has an equal opportunity to win their business,” said Jim Press, Chrysler LLC Vice Chairman and President.

“From a Chrysler perspective, we are pleased that despite this marketplace downturn, our critically important Dodge Ram launch is on schedule and our overall pickup truck share is on target. We look forward to rolling out the rest of our 2009 model year vehicles with improved quality and fuel economy and fighting for those customers who are in the market.”

October Sales Highlights.
Sales for the light duty Dodge Ram (down 21%), which are still dominated by the sell-down of 2008 models, outperformed the market in October. Sales of the vehicle for the month reached 10,747 units, making it the Company’s top-selling vehicle.

Jeep® Patriot sales increased 62 percent year-to-date (50,596 units) compared to same timeframe in 2007 (31,248 units). October sales of the vehicle grew two percent versus September 2008 sales (3,252 units in October compared to 3,190 units in September).

The all-new Dodge Journey continues to make its mark in the crossover segment offering best-in-class fuel economy (19 mpg city/25 mpg highway) and award-winning seven-passenger interior utility. Dodge Journey sales totaled 4,380 units.

Dodge Challenger continues to draw a crowd. In October, 3,014 units were sold, marking a 27 percent increase over September 2008 sales.

The Company finished the month with 395,996 units of inventory, or a 113-day supply. As part of a planned alignment with the market for in manufacturing production, inventory is down 16 percent compared with October 2007 when it totaled 469,426 units.

(source: Chrysler)

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