Mercedes-Benz invests in new NYC flagship store

Expected to be operational by 2011.
Filed under:  Brand Related
Comment(s): 0

Mercedes-Benz USA (MBUSA) announced in November of 2008 that it will invest over $30 million in a new and larger company-owned flagship dealership in Manhattan to expand its customer care capability and improve efficiency. The new 53rd Street facility, which replaces an existing facility on 41st Street, is expected to be operational by 2011 and will be one of the largest Mercedes-Benz dealerships in the country.

mercedes benz nyc store

Mercedes-Benz's new NYC flagship store.

“We know that, more than ever before, customers are placing a very high priority on their experience with their dealership over the entire ownership period,” said MBUSA President and CEO Ernst Lieb. “With this in mind, we are working with our dealer partners, who together are investing over a billion dollars, to achieve unparalleled levels of consistency across the network through what we call our Autohaus project. This involves both brand elements as well as architectural designs that are oriented around creating more transparency, comfort and convenience for the customer. Consistent with this, we are creating an all-new MB Manhattan dealership to shine as the jewel in the crown of the network.”

The new 330,000+ sq. ft. facility, located on 11th Avenue between 53rd Street and 54th Streets is currently under construction by Two Trees Management of Brooklyn, N.Y. MB Manhattan’s existing location at the entrance of the Lincoln Tunnel on 41st Street on 11th Avenue will continue to service New York area customers until the new facility opens in 2011.

The new MB Manhattan dealership will offer leading showroom technology and forward-thinking design in a fully-fledged dealership for the Mercedes-Benz, Maybach, and smart brands with sales of new and pre-owned vehicles and after-sales operations, including a state-of-the-art service center.

“As our market share increases, and the Mercedes-Benz brand continues to grow in popularity, we see this as a way to raise the bar in our Manhattan sales and service operations with a view to continuously exceed the expectations of our customers,” said Blair Creed, general manager of MB Manhattan. “In New York City, people can find the best of the best the world has to offer. Our discerning customer base will find the new MB Manhattan location more convenient and user-focused as we accelerate to the future.”

MB Manhattan began operating as a company retail store in 1965, a year in which 12,117 Mercedes-Benz cars where sold in the U.S. In the 26 years since MB Manhattan became a subsidiary of Mercedes-Benz USA in 1981, sales of Mercedes-Benz vehicles in the U.S. have quadrupled from 63,059 units to last year’s 253,433 units. The dealership is the fifth largest in the country for new vehicle sales, MB Manhattan’s historical sales showroom at 430 Park Avenue will remain unchanged in design and operations.

Originally designed by Frank Lloyd Wright for the legendary foreign car importer Max Hoffman, the Park Avenue showroom has been one of Mercedes-Benz’s premier showrooms since 1955 and was expanded and completely renovated in 2002.

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. For over forty years, MBUSA has prided itself on its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support.

(source: Mercedes-Benz)

mercedes benz 1

Mercedes-Benz horizontal logo (in B&W).

Mercedes-Benz AMG   Aufrecht Melcher Grossaspach
Mercedes-Benz AMG Black Series   Special editions of special editions.
Mercedes-Benz related emblems   
Mercedes-Benz ads   
Mercedes-Benz brochures   
Mercedes-Benz exhibits   
Mercedes-Benz C 111 : 1969   Debuts at the Frankfurt International Motor Show.
Mercedes-Benz Ocean Drive : 2007   Concept Ocean Drive design study the most comfortable and elegant modern-day convertible.
Mercedes-Benz F400 Carving : 2001   
Mercedes-Benz Fascination : 2008   Unveiled at the 2008 Paris Motor Show.
Mercedes-Benz 2008 September Sales   
Mercedes-Benz naming convention   
Mercedes-Benz CLK63 AMG Black Series : 2008   
Mercedes Benz S65 AMG : 2006   The world
Mercedes-Benz SL65 AMG : 2005   
Mercedes-Benz SLK 55 AMG : 2008   
Mercedes-Benz SLR McLaren Roadster : 2007   
Mercedes-Benz October 2008 sales   5.3 percent decrease.
Mercedes-Benz 600 Pullman limousine : 1964   
Mercedes-Benz SLR Stirling Moss : 2009   Llimited to 75 units.
Mercedes-Benz BlueZero : 2008   
Mercedes-Benz related hood ornaments   
Mercedes-Benz launches exclusive resort and hotel for owners.   
Mercedes-Benz Blitzen : 1909   
Mercedes-Benz E-Class Coupe : 2010   
Mercedes-Benz VRC Vario : 1995   
Mercedes-Benz S400 : 2010   The first series-production Mercedes-Benz passenger car with hybrid drive.
Mercedes-Benz Rennwagen Schnelltransporter : 1955   The original no longer exists.
Mercedes-Benz Museum   Opened on May 19, 2006.
Mercedes-Benz   Official site
Mercedes-Benz AMG   Official site.
Mercedes-Benz AMG Black Series   Official site.
Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.