Body By Fisher

Founded in 1908.
Filed under:  History | Industry Trivia | Type-Emblems
Comment(s): 19

Albert, Fred and Charles Fisher, whose family had built horse-drawn carriages in Ohio in the late 1800s, Opened Fisher Body in 1908 in Detroit.

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1980s Fisher Body logo. (source: GM)

They produced car bodies for the likes of Cadillac, Buick, Ford and Studebaker before General Motors purchased 60 percent of the company in 1919.

The six Fisher brothers sold the rest of their shares to GM in 1926, becoming fabulously wealthy in the process, to the tune of $88,000,0000.

Fisher Body existed as a separate division with GM until a 1984 reorganization, when Fisher's 23 stamping, body-assembly and trim plants were folded into GM's larger manufacturing organization.

The 1985 models continued to bear Fisher Body's Napoleonic carriage logo, but by 1996, GM cars carried only division logos.

The Fisher Body Division of General Motors was disbanded as 1984 came to an end

(source: Car & Driver).

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1930s Fisher Body logo. (source: GM)

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Body by Fisher oval logo.

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Body by Fisher square logo.

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Fleetwood's Fisher Body plaque. (source: Coachbuilt)
©2004 Mark Theobald - All rights reserved.

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Body by Fisher oval emblem.

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Body by Fisher oval emblem on door sill.

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Body By Fisher door-sill emblem from a 1960 Buick Electra.

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Body By Fisher door-sill emblem from a 1960 Buick Electra.

in 1933, Fisher Body developed no-draft ventilation, allowing the in-flow and circulation of fresh air while deflecting the draft (making it more bearable for non-smoking companions of cigarette-smokers in particular), and introduced it on all closed GM cars the same year.

(source: GM)

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1933 No-Draft Ventilation.


The featured coach is a model of the corporate marque of the Fisher Body Company, and is one of the finest existing examples of the coach models from the 1930's.

The Fisher Body Craftsman's Guild was a competition were young men crafted a model coach (later a concept car) to be judged by GM designers and engineers. Winners were awarded significant college scholarships.

The Craftsman's Guild competition ran from the 1930's into the late 1960's. The program grew to be one of the largest youth-oriented contests in the world, and many participants went on to significant design and engineering positions in the automotive industry.

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Fisher Body Craftsman’s Guild Coach model. (source: GM)

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Fisher Body Craftsman’s Guild Coach model. (source: GM)

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Fisher Body Craftsman’s Guild Coach model. (source: GM)

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1925 General Motors ad highlighting the relationship between GM and Fisher Body.

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1935 Fisher Body ad for the "Solid steel production of the Turret Top Body by Fisher." Available on Chevrolet, Pontiac, Oldsmobile, Buick, La Salle, and Cadillac models.

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1949 GM "Body By Fisher" ad.

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1951 "Body By Fisher" ad.

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1953 "Body By Fisher" ad.

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1961 Pontiac "Body By Fisher" ad.

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Chevrolet "Body By Fisher" ad.

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1964 Fisher Body ad.

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1965 Fisher Body ad.

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1966 Fisher Body ad.

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GM logo.


Body Beautiful, 1955.

Fisher Body   Dedicated to those who were employed by Fisher Body.
Fisher Body   Coach logos and emblems.
Fisher Guild   National competition sponsored by the Fisher.
Fusher Guild   Official site.
GM Heritage   Fisher Body Craftsman's Guild
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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