Founded in 1904 by H. Jay Hayes.
Filed under:  Companies
Comment(s): 0

Hector Jay Hayes was born in 1869. Hector disliked his Christian name, preferring the more businesslike H. Jay Hayes.

hayes logo 10

1910 Hayes logo.

Hayes realized that Detroit was becoming the center of the nation’s auto industry, and on speculation built an all-metal replica of the curved-dash Oldsmobile to show to Ransom E. Olds. Olds liked what he saw, but didn’t feel that the a metal body was necessary, however he admired the effort put forth by Hayes and offered him a contract to build metal fenders for the car.

Based on the order, capital was obtained from a Detroit resident named Mr. Wilson, and in 1903 the Wilson-Hayes Mfg. Co. leased a downtown Detroit factory at 750 Bellevue Ave to fulfill the contract with Oldsmobile.

In 1904 Hayes started another firm called the Hayes Manufacturing Co. Hayes Mfg. Co. was a pioneer in stamped sheet-metal fenders, and would eventually go on to produce hoods, cowls, tool boxes and complete bodies in two separate metro-Detroit factories.

Hayes is sometimes credited with the introduction of the crowned fender to the United States, which first appeared on some Hayes-built Ford Model T fenders.

Things were going well for Mr. Hayes as another Hayes-controlled firm, the Hayes-Ionia Co., was formed in 1909 in Hayes’ hometown of Ionia, Michigan to produce automobile bodies and sheet-metal parts and sub-assemblies.

In 1915 Hayes presented a talk to the annual conference of the Society of Automobile Engineers and announced that the following week, he would commence the manufacture of a new Vehicle called the Ruler Frameless which would feature a unitized body and chassis.

The low-slung Ruler actually appeared at the end of 1916, and was built by the Ruler Motor Car Co. of Aurora, Illinois. The 1917 model year touring and roadster were priced at a very affordable $595 and included a semi-monocoque construction.

Plans called for 3,000 examples, but unfortunately, the Ruler Motor Car Co, of Aurora, Illinois was out of business by the end of 1917 after producing only a handful of the unique automobiles.

On July 22, 1924, the directors of the Hayes Manufacturing Co. voted to dissolve the Detroit-based company because of a falling off of the sheet metal business.

(source: Coachbuilt) ©2004 Mark Theobald - All rights reserved.

hayes logo 28

1928 Hayes logo. (source: Coachbuilt) ©2004 Mark Theobald - All rights reserved.

Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.