Mini Financial Launches Game for iPhone

January 26, 2009.
In the spirit of providing iPhone and iPod touch users with some MINI-centric fun, all while encouraging them to hold onto more of their coin, MINI Financial Services today launched "MINI Liquid Assets," MINI's take on an old-school favorite, available for download at no charge from the iTunes App store.

"MINI Liquid Assets" is a fun, interactive game modeled after the traditional encased water jet games we all played as children, infused with the MINI brand and intuitive controls that take full advantage of the advanced capabilities of the iPhone and iPod touch user interface.

"The iPhone App is a natural fit for the large cross section of MINI drivers and Apple enthusiasts," explained Jim McDowell, Vice President of MINI USA. "We think "MINI Liquid Assets" is going to put a smile on people's faces -- a little like cruising around town with the top down on your new MINI Convertible."

Manipulating the face buttons on either side of the screen, players use streams of water - fully accompanied by bubble sound effects and music - to avoid obstacles and guide their precious coins into the safety and comfort of their beloved MINIs. Whether avoiding sharks in the fish tank-themed level "Don't Feed the MINI" or aliens in the Area 51-themed level "Restricted," "MINI Liquid Assets" offers easy to-pick-up gaming with three difficulty settings: "Easy," "Medium" and "OMG."

The game features the full model line of MINI vehicles, including the new MINI Convertible (featured in the London-themed level "Cheerio" with actual Big Ben sound effects) and the MINI E (appearing in the eco-friendly wind farm level of "Green with MINI").

Also included in the game is "Find a MINI dealer," a built in dealer locator function that utilizes Google Maps.

"iPhone games offer a creative way to communicate a message. This is an innovative way to make financing fun-MINI-style," explained Edward A. Robinson, President and CEO of MINI Financial Services. "In these uncertain times we continue to offer a full complement of financing options for our customers. With the MINI suite of financing options, our customers can select the product that provides them the most value."

Compatible with any iPhone or iPod touch with operating system version 2.0, the application was designed by Nickel Fish Design, LLC. See demo below.

About Nickel Fish Design.
Since 2002, Nickel Fish Design has been providing high-quality design and development for the web, applications and mobile devices. Based in Chester, NJ, this privately-owned agency has delivered a variety of interactive solutions for clients such as MINI Financial Services, Wyndham Worldwide, Benjamin Moore, THQ, Wolters Kluwer and many others. The recipient of several awards for innovation in interactive design, Nickel Fish is continually striving to push the envelope in the ways technology users engage and interact with media.

(source: MINI)