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Premier

Indianapolis, Indiana, USA
Filed under:  Companies
 
Comment(s): 0
 
 

The Premier Motor Manufacturing Company was located at 205 Shelby Street in Indianapolis, Indiana, USA from 1902 to 1926.

premier logo

Premier logo.

premier building sign 1

Premier showroom building logo located at 2329 Michigan Avenue.

premier building sign

Premier showroom building logo located at 2329 Michigan Avenue.

premier building 1 copy

Premier showroom building located at 2329 Michigan Avenue.

PREMIER AUTOMOBILES
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1905 Premier.

GREAT LEAKES TIRE SERVICE

Below is an article on The Grate Lakes Tire Service Company, from the August 8, 1918 issue of Motor Age magazine. They occupied the building located at 2329 Michigan Avenue once used by The Premier Motor Manufacturing Company in Chicago's Motor Row.

In the present day of keen competition the wide awake dealer must resort to new and novel methods not only to secure business but to retain it as well. The Great Lakes Tire Service, Inc., Chicago, has instituted a tire service as an aid to the merchandising which should prove a business getter in a large way. The service is one which can in no way be bought but which is obtained by becoming a patron of the company and which lasts during the life of the tire, tube or repairing sold or cared for.

Deals In One Make.
The concern deals in only new tires and in only one make, carrying a complete stock of the various sizes for both passenger cars and trucks with pneumatic equipment. In Chicago the main store is located centrally and the concern maintain branches in the outlying districts, where patrons can obtain the same service as at the main office. The plan is to sell a tire and then take care of it during its life. It not only cares for it at any of its stores but is no farther away from the customer than he is from a telephone. To take care of telephone calls the Great Lakes Tire Service maintains a fleet of small cars and motorcycles equipped with all the known appliances for rapid road repair. To care for the users of heavy truck tires they have in service a fast heavy-duty truck which is capable of immediately answering and caring for any road trouble encountered by any of the users of truck tires.

In connection with the stores a service lot is maintained where the patron can obtain free air, tire and tube service and have the alignment of the wheels inspected without cost. The plan is to keep open house as many of the 24 hr. of the day as the ruling on labor will permit.

For the benefit of patrons the concern makes daily deliveries and pick-ups of repair work. The repair department is complete in every detail and essential of modern tire repair and rebuilding. The salesmen are instructed to notice cars on the street with the wheels out of line or with badly worn tires and to get in touch with the owner and inform him of the service which the company renders. Needless to say, this method brings vast return on the proper side of the ledger. The serial numbers of all tires sold are kept both serially and alphabetically as a protection against theft and as an aid to identification in case they should be stolen.

The main sales argument is that the tires are of a well known make and that it costs no more to buy of the Great Lakes Tire Service and obtain this service than it does to buy of the ordinary dealer and either get no service or comparatively little.

1910premier

The Premier Motor Manufacturing Company building located at 2329 Michigan Avenue in Chicago's Motor Row. (1910).

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The Grate Lakes Tire Service Company building located at 2329 Michigan Avenue in Chicago's Motor Row. (1918).

great lakes tire in 1918

The Grate Lakes Tire Service Company building interior located at 2329 Michigan Avenue in Chicago's Motor Row. (1918).

great lakes tire truck 1918

The Grate Lakes Tire Service Company delivery truck. (1918).

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