Acura 2009 January Sales

A decrease of 32.4 percent.
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February 3, 2009.
The all-new 2009 TSX sports sedan was Acura's top-selling model with January sales of 2,406 units, up 11.6 percent compared to January 2008, based on the daily selling rate*.

Total Acura sales tallied 7,856 units, down 32.4 percent compared to last year.

"Customers are willing to invest in a brand they trust" said Dick Colliver, executive vice president of sales. "Increased sales of the all-new TSX, with its balance of luxury and efficiency, demonstrate this trust in today's challenging marketplace.

"January sales for Acura sedans, which includes the all-new 2009 TL with sales of 2,317 units, totaled 4,931 units, down 16.9 percent from January 2008. The MDX luxury SUV led Acura light truck sales with 2,124 sold, while the RDX crossover SUV reached 801 units.

(source: Acura)

acura logo bw 2

Horizontal Acura logo. Acura launched for 1986 without a logo and the "calipers" didn't appear until the NSX launched as a 1991 model.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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