Mercury Body

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Keeling Gaines Pulliam Jr. and Charles Ellsworth McCormick of Lexington, Kentucky, and Morris Julian Crutcher (Maury Crutcher) of Detroit, Michigan, all graduates of the University of Kentucky at Lexington Mechanical Engineering program and members of the Gamma Iota chapter of the Sigma Nu Fraternity, organized the Mercury Body Corporation in early 1920.

mercury body emblem

Mercury Body emblem.

In March of 1920, C.E. McCormick submitted a speedster body design to the US patent office. Approved in November of that year, the patent was assigned to the Mercury Body Corporation of Lexington, Kentucky

Maury Crutcher served as the firm’s production manager, K.G. Pulliam, head of sales, and McCormick, chief engineer. The partner’s sleek prototype speedster was well received and the firm was capitalized at $250,000 with an announcement that production of five bodies per day would commence on September 1st, 1920 in the firm’s Cincinnati, Ohio manufacturing facility. They also planned on producing a “closed body for winter use”.

(source: Coachbuilt © 2004 Mark Theobald)

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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