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Volkswagen Kills Rabbit Name

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Filed under:  Brand Related | Type-Emblems
 
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Volkswagen of America, Inc. kills the Rabbit (first used in 1975 and brought back in 2006) and welcomes back the Golf nameplate with the arrival of the sixth generation Golf.

vw rabbit emblem

Rabbit emblem, from a 2007 Volkswagen Rabbit.

“The Golf is an iconic nameplate for the Volkswagen Brand and it is known throughout the world,” said Mark Barnes, COO, Volkswagen of America, Inc. “The Golf is Volkswagen’s best selling global nameplate with more than 26 million units sold in over 120 countries.”

“Making the change back to Golf is an important step in realigning with our global heritage” Barnes added.
The new Golf had its world unveil at the Geneva Motor Show in February. The sixth generation Golf has been significantly redesigned and demonstrates Volkswagen’s product strategy to refine the brand in all model lines.

The Golf will have its U.S. debut at the 2009 New York International Auto Show. The Golf will go on sale in the fall of 2009.

(source: Volkswagen)

volkswagen 5

It's pretty Obvious what the Volkwagen logo is (a V over a W in a blue background, sorounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's).

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