Volvo's City Safety named "Genius" innovation of the year by Allianz

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April 3, 2009.
Volvo Car Corporation has received the prestigous award "Genius 2009" by the insurance company Allianz. The Allianz Centre for Technology has been testing cars for traffic safety purposes since 1971. And the "Genius"award was given to Volvo Cars for the development and implementation of the Volvo City Safety system.

"This award is a great honour because it singles out our great commitment to the development of innovative safety systems," said Thomas Viehweg, Managing Director of Volvo Car Germany, at the award ceremony on Wednesday during the Auto Mobil International (AMI) in Leipzig.

"The strong point of this system is that it automatically intervenes when it is to late for the driver to prevent an accident," said Dr Christoph Lauterwasser, managing director of the Allianz Centre for Technology Automotive (AZT).

AZT has been researching vehicle damages and ways to prevent traffic accidents since 1971.

The Allianz "Genius" was awarded for the fifth time this year. The award honours a technological development which has already been implemented and contributes to greater safety in road traffic. Moreover, the innovation must be proven to have a permanent effect in reducing claims frequency and the severity of accidents.

Dr Karl-Walter Gutberlet, executive officer at Allianz Versicherungs AG, praised the great potential of th

e new Volvo safety system during the presentation of the award. "A quarter of the liability claims come from collision accidents, and the majority of them occur within urban areas. This year's award-winner has succeeded in developing an innovative protection system for this accident situation, thereby increasing safety in road traffic," said Dr Gutberlet.

Volvo City Safety offers more safety especially in congested city traffic and is enabled at speeds up to 30 km/h. The system operates with an optical laser which continuously monitors traffic. For example, City Safety recognises a sudden braking by the vehicle in front of the car. If the driver does not react, the system automatically triggers an emergency stop. The system can prevent a collision completely if the relative speed difference between the two vehicles is less than 15 kph. In the range of 15 to 30 kph, the emphasis is on effectively reducing the collision speed, minimising the consequences of the accident.

(source: Volvo)

volvo logo2006 lg

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

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