Volkswagen of America announces new creative agency

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April 6, 2009.
Hirshorn Zuckerman Design Group, Inc. (HZDG), DC’s number one graphic design, branding, and interactive firm, today announced the addition of Volkswagen of America, Inc. to their list of internationally recognized clients.

HZDG’s collaboration with Volkswagen will focus on increasing driver loyalty to the Volkswagen dealership through innovative relationship marketing.

“Given the current economy, creating customer loyalty and brand awareness is imperative to the success of any business. The easiest way to build this relationship is through creative marketing,” says Karen Zuckerman, President and Executive Creative Director at HZDG.
Volkswagen’s continued growth has placed a tremendous demand on the importance of the after sales business, which is responsible for the sales and marketing of service, parts, and accessories. “We are really looking forward to starting our partnership with HZDG,” says TJ Dolliver, Marketing Manager for Volkswagen Parts and Services. “After experiencing the level of creativity and hard work they brought to the table, we knew they were the right choice for our Brand.”

“We are driven by creativity and client service first and foremost. We do the work of a traditional advertising agency, but have the heart and soul of a boutique firm, “ said Karen Zuckerman. “We couldn’t be more thrilled about our collaboration with Volkswagen. It is a fun, edgy brand that uses humor to reach people, and we believe strongly in their message—we are determined to make service, parts, and accessories cool!”

About HZDG.
Hirshorn Zuckerman Design Group, Inc. (HZDG) is an award-winning integrated agency specializing in high-impact marketing solutions. Founded in 1987 on a commitment to both creativity and client service, HZDG’s expertise includes print, interactive and Web design; branding; and advertising. Named the top interactive design firm for the past three years by Washington Business Journal, as well as one of the 25 best places to work by Washingtonian magazine, HZDG works with a diverse list of clients, including Marriott International, The Carlyle Group, Affinia Hotels, The JBG Companies, and many others.

(source: Volkswagen)

volkswagen 5

It's pretty Obvious what the Volkwagen logo is (a V over a W in a blue background, sorounded by a circle). It's origin is rather mundane though. The logo was the result of an office competition to see come up with a logo. The winner of the competition (who won 50 Marks for his troubles) was an engineer named Franz Reimspiess (the same man who perfected the engine for the Beetle in the 1930's).

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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