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Austin Rover

West Midlands, England. 1982-1989.
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The Austin Rover Group (ARG) was a British motor manufacturer. It was formed in 1981 as the mass-market car manufacturing subsidiary of British Leyland (BL).

austin rover logo.png

Austin Rover logo.

ARG was the end result of a comprehensive restructuring programme intended to rescue BL from almost-certain oblivion, and with the Triumph, Morris, Riley and Wolseley marques now effectively dead, the new, leaner car business was rechristened as the Austin Rover Group.

In 1989, ARG was rebranded as Rover Group, the name of its owner. In 2008, Tata Motors purchased the Rover marque, as well as former BL/Rover Group businesses, Land Rover and Jaguar Cars, and the former BL marques Daimler and Lanchester, from the Ford Motor Company. The Austin marque has been retired and the Mini marque is owned by BMW.

(text source: Wikipedia)

sterling emblem 1

Austin Rover's Sterling emblem. (submitted by Ivan Bass-Thomas).

sterling logo 1

Austin Rover's Sterling logo. (submitted by Ivan Bass-Thomas).

LINKS
Dave Charles   King of Sterling.
AR Online   Official site.
 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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