Mini to Expand US Dealerships

Filed under:  Brand Related
Comment(s): 0

Woodcliff Lake, NJ - June 22, 2009.
MINI USA has confirmed its intention to expand its 83-strong American dealer network by 20 percent during the next 18 months to a total of 100 outlets across the country.

Most of the additional 17 MINI dealerships will be located in cities or areas that will be new markets for the brand.

Speaking at a New York City meeting, MINI USA Vice President Jim McDowell revealed: “Starting in 2011, our aim is to raise MINI sales by a ‘double-digit’ percentage compared with last year’s total of 54,077 cars delivered and this will correspond with a substantial expansion of our network coverage.

“We are celebrating a major landmark for MINI this year, its 50th Birthday, and we are pleased to announce plans for another significant milestone for the brand – the development of our national dealer network to 100 outlets,” he added.

“We are pleased to be in a position to dramatically increase our U.S. dealerships. I have often said that the world is becoming more MINI every day, and I believe that that sentiment is true, now more than ever, as consumer tastes shift decidedly to cars that offer tremendous value. Our cars are not only fuel efficient, and offer great value, but they also provide a fun and dynamic motoring experience and are packed with personality.”

The first of the new dealers to become operational this year will be MINI of Birmingham in Birmingham, Alabama. Speaking of the dealership’s appointment to the MINI USA network, General Manager Mark Gerloff said: “I am delighted to be given the opportunity to represent such a stylish and iconic brand in Alabama, and be given the opportunity to bring the unique attributes and heritage of MINI to our customers.”

In addition to Birmingham, Alabama, MINI will open dealerships in the following cities: Pensacola, Florida; Alexandria, Virginia; Austin, Texas; Seattle, Washington; Fort Myers, Florida; El Paso, Texas; Ontario, California; Louisville, Kentucky; Raleigh, North Carolina; Knoxville, Tennessee; Loveland, Colorado; Madison, Wisconsin; Mount Laurel, New Jersey; Allentown, Pennsylvania; San Diego, California and Tempe, Arizona.

Industry sales in the US this year have recorded a 37 percent decline through May, but MINI continues to outperform its competition and its market share continues to increase despite a sales decline over 2008.

(source: Mini)


Mini logo.

Mini   Official world site.
Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.