AMC SC/Rambler : 1969

1512 produced.
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In 1969, American Motors and Hurst joined forces and created the now rare AMC SC/Rambler.

amc sc rambler  danny whitfield 3 69

1969 AMC SR/Rambler - red side & red line tires. BUY THIS PRINT by Danny Whitfeld.

General Information.
In a bid to generate buyer traffic and excitement beyond the Javelin and AMX models and to capitalize on the rapidly expanding small car muscle market, AMC launched Hurst modified SC/Rambler in 1969. This was a corporate watershed year in which AMC sought to bow out was the "old Rambler guard" and usher in a new era of AMC only lableled models. The successful Hornet series would replace the American in the next model year and with the rebirth of a famous model name from the Hudson days or yore would come the end of the line for the venerable American series. What better way to retire the old player than going out with a last hurrah as the rough and tumble Captain of the team?

The "new" and radically different Hurst SC/Rambler was notabe for its performance 'extras', the likes of which had never been seen on an American series car before, that differentiated it from the rest of the American line. While the major body and interior was the same as other '69 Rambler two door hardtops the very notable modifications listed made this car radically different than all other model in the series:

• Front and rear wheel wells lips rolled to accomodate larger tire sizes and drag slicks
• "letter box" snorkel hood scoop with functional "Ram Air"
• Cold ram air induction w/vacuum operated metal flapper and inner/outer air cleaner tub assembly
• Rear "torque links" similar to those used on the AMX and performance equipped Javelins
• 16 :1 quick ratio manual steering as compared to 20:1 steering on other American non power steering cars
• Power assisted brakes with front disc rather than front drums
• Blue pinted Magnum 500 styled steel wheels with deep dish center caps and brushed trim rings
• AMX 390 V-8 with 315HP and 425 lbft Torque
• Heavy duty 4 speed manua floor shift transmission (T-10) with Hurst competition shifter
• 3.54 "Twin-Grip" limited slip differential dana 20 rear end
• SC Rambler/Hurst emblems on sides and rear sail panel
• Black taillamp lenses and sail panel
• Chrome hood pins with retainer cables
• Thrush glass pack style mufflers and baloney slice tipped 2" dual exhaust sytem
• Red, white, & blue headrests square back split bench front seats
• Triple spoke woodgrain edged sports steering wheel
• Hosed clamp, steeering column mounted Sun S635 tach
• Left and right rear view mirrors like those used on the '68/'69 Hurst Olds

While a few of these items came from the factory, all body modifications and special components were added and procured by the Hurst Corporation. Major mechanical and body components were upgraded or different than other Ramblers including the Rogues from which the SC was derived. Although some maintain that the SC floor pan chassis is different from other '69 Americans it is widely accepted that there were no substantial differences beyond the additional frame mounts necessary to connect the AMC torque links from the AMX and performance equipped Javelins to the Rogue based frame. Luckily, ALL Americans from '68 on had an added layer of skin to the inside of the rocker panels to stiffen them up, just in time to acccomodate the dramatic increase in torque from the AMC 390 that became the primary driver behind creating the legendary SC/Rambler performance capabilities! There is no documented evidence that an SC chassis is stiffer in any way other than the mount plates for the torque links and the staggered shock access plate on the left hand side of the trunk although some sources contend that the SC used additional bracing that was used for convertible models to increase structural stiffness.

One option distinction was notable - there was only a single factory option avaialbe, an AM radio! That was it - there were no other factory order options. All other options had to be ordered as dealer options and were limited primarily to the Group 19 Option list with items such as a 290 Hydraulic camshaft, heavy duty lifter and double valve springs, Mallory dual point rev pole distributor, AMC logo'd Edlebrock R4B intake manifold and a Holley 930 CFM three barell carburetor with an enormous vacuum controlled secondary that required the notch-out seen today in the rear of the carburetor opening in vintage AMC R4B manifolds. Company memos support the statement that there were no options available other than the AM radio and that all performance enhancements had to be ordered through the dealer. And ordered they were, with most SC/Ramblers upgraded to race and terrorize the F Class at local dragstrips around the country.

Nearly all body parts are shared with the 1967-69 American body. There are some differences that limits the body panels that can be shared with the earlier cars.

Body Styles and Trim Levels.
The only body style available was the two door hardtop in Rogue trim.

The only available engine was the 390 cid V-8. The 7th character of the VIN is the Engine Code and indicates original engine size and is always an "X" for a true SC/Rambler.

Production Numbers.
The generally accepted production number for the SC/Rambler is a total of 1512. Although the exact makeup is unknown (AMC record keeping on this subject was always a little sketchy on the SC/Rambler), AMC collectors universally acknowledge that the first batch of 500 were painted in the "A" paint scheme which include a base white painted car with red sides, blue stripes down the center of the roof and trunk and large decals on the hood with a large blue decal of an arrow pointing at the hood scoop with accompanying large red letters boldly proclaiming "RAM AIR" between the arrow and the scoop plus matching size large red numbers and letters of "390 CI" on the top of the scoop. Although the "A" scheme design was a major attention getter at the race track, it was often considered over the top by most street car owners and sure bet to gain the attention of local police patrols around the country. The second batch of 500 SC/Ramblers were done in the more subdued "B" paint scheme which included a base white colored cars with a narrrow red decal stipe over a wider blue stripe on and just above the rocker panels. Although the "B" schemes cars also had the fabled Ram Air hood scoop with funtional cold air inlet, the decals on the hood, roof and trunk were not included in the "B" scheme graphics package.

The last batch of 512 SC/Ramblers' paint scheme is a somewhat controversial subject, but many agree that they were most likely painted in the "B" scheme due to the cost and complexity of the "A" scheme although there are clearly far more "A" scheme cars out there today than "B" scheme cars. Most believe that the vast majority of the "A" scheme cars were used primarily as factory developed race cars while many of the "B" scheme cars were used as personal transportation for their owners. Regardelss, the paint code listed on the SC/Rambler's door tag gives no indication of which paint scheme was originally used so it is likely that over the years many owners simply painted their cars in the flashier and more recognizable "A" scheme. An interesting aside is that in 1969, the "A" scheme cars languished on the dealers lots due to the outlandish and previously unheard of factory paint job on the SC/Rambler and a fair number of both scheme SC/Ramblers were sold as leftovers in 1970 or even 1971 for far less than their 2995 window sticker price. Additionally, some dealers even went as far as to change "A" scheme cars to the more moderate "B" scheme or even a single color other than white to move the cars off their lots.

It should be noted that there were also a least 6 and possibly a few more Baha SC/Ramblers which were special versions of the SC/Rambler with chasis lifts and special drivetrains specfically designed to be raced at the Baha Pennisula. James Garner was documented to be one of the drivers. It is unknown if the Baha SC/Ramblers were included in the 1512 tally of SC/Ramblers or not and it is unknown to this writer whether any of them remain in existence today.

The SC/Rambler was officially introduced March 8th, 1969 at the 61st Chicago Auto Show.

(text source: AMCyclopedia)

amc sc rambler  danny whitfield 1 69

1969 AMC SR/Rambler with red line tires. BUY THIS PRINT by Danny Whitfeld.

amc sc rambler  danny whitfield 2 69

1969 AMC SR/Rambler - raised white letter tires. BUY THIS PRINT by Danny Whitfeld.

amc sc rambler 69 tom drew 2

1969 AMC SC/Ramblers. Scheme A (on right) Scheme B (on left) ©2009 Thomas R. Drew.

amc sc rambler 69 tom drew 1

1969 AMC Scheme A and Scheme B SC/Ramblers. ©2009 Thomas R. Drew.

amc sc rambler 69 tom drew 3

1969 AMC SC/Rambler Scheme A hood graphics. ©2009 Thomas R. Drew.

amc sc rambler speed 69

1969 AMC SC/Rambler. (source: Speed)

amc scrambler ad 69

1969 AMC SC/Rambler ad.

hurst shifters logo1

Hurst Shifters logo.

amc logo 2

American Motors Corporation logo.


1969 AMC SC/Rambler.

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Danny Whitfield   Official site.
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