Mini box campaign

Filed under:  Brand Related | Marketing
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The familiar "day after Christmas" street scene gave birth to Mini's "Box" campaign, where we all see the the easily recognizable scene of thrown out trees next to the cardboard boxes our presents came in.

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Mini box street campaign.

The life-size Mini boxes among the refuse is the creation of a campaign by Ubachs Wisbrun JWT of Amsterdam showcasing how Mini falls into the category of affordable presents.

The Mini package was a real eye-cathcher, with the public immediately embracing it, and as everyone took countless pictures and videos, it created a YouTube sensation, with over 107,661 views in just the first six days.

(source: Ubachs Wisbrun JWT)

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Mini box street campaign.

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Mini box street campaign.

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Mini box street campaign.

ubachswisbrun logo

Ubachs Wisbrun JWT logo.


Mini logo.

The Mini Box   Official site.
Mini   Official world site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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