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The Pratt brothers - William B. and George B. decided to stop the Pratt car production in 1915. Instead they invented the Elkhart Carriage & Motor Car Co. that produced automobiles under the new name Elcar.

elcar emblem 16

1916 Elcar emblem. (source: Radiator Emblem Collection)

The first Elcar was offered with a four-cylinder Lycoming engine at $795.

The slogan was: Looks like a thousand $, Rides like a thousand $.

They sold 415 cars in 1916. The next generation of Elcars had a six-cylinder Continental engine. In 1925 the company was sold to former Auburn executives. They introduced a Lycoming engine straight-eight in 1925. Production peak was in 1925 with 1,981 cars. Production ceased by 1931.

elcar silver emblem

Elcar silver emblem. (source: Radiator Emblem Collection)

elcar elkhart 8 badge

Elcar Elkhart-8 badge. (source: Radiator Emblem Collection)

elcar models ab manual 16

1916 Elcar Models A & B manual.

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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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