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Elcar

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The Pratt brothers - William B. and George B. decided to stop the Pratt car production in 1915. Instead they invented the Elkhart Carriage & Motor Car Co. that produced automobiles under the new name Elcar.

elcar emblem 16

1916 Elcar emblem. (source: Radiator Emblem Collection)

The first Elcar was offered with a four-cylinder Lycoming engine at $795.

The slogan was: Looks like a thousand $, Rides like a thousand $.

They sold 415 cars in 1916. The next generation of Elcars had a six-cylinder Continental engine. In 1925 the company was sold to former Auburn executives. They introduced a Lycoming engine straight-eight in 1925. Production peak was in 1925 with 1,981 cars. Production ceased by 1931.

elcar silver emblem

Elcar silver emblem. (source: Radiator Emblem Collection)

elcar elkhart 8 badge

Elcar Elkhart-8 badge. (source: Radiator Emblem Collection)

elcar models ab manual 16

1916 Elcar Models A & B manual.

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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