Morgan Threewheeler : 2011

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MSRP Engine BHP Manufactured
£25,000 1800cc ‘V twin’ 100.0 2011
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The Morgan Threewheeler.
The success of the Morgan Motor Company was founded on the manufacture of an icon, the Morgan Threewheeler. This brilliant but simple design by engineer Harry Morgan (HFS) became one of the most successful lightweight cars of the early days of motoring.

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2011 Morgan Threewheeler.

From 1909 to 1953 around 30,000 Morgan Threewheelers were manufactured in Malvern and many more were made under license by Darmont Morgan in France. For many lucky owners it was their first experience of the freedom that car ownership could bring. Fast acceleration combined with a cruising range of over 50 miles to a gallon of petrol was an unbeatable combination in the day. On the race track the car became very successful, famously winning the French Grand Prix in 1913 and regularly lapping the banked Brooklands track at an average speed of over 100 mph. Stirling Moss who owned one is on record as saying “My Morgan was a great babe magnet”.

Whilst the world is a very different place in 2011, the time is right to relaunch this exceptional design. Young people may not have experienced the same thrill as the early Threewheeler pilots and perhaps cult status is assured for a car with such an emphasis on simple honest functionality. The future of road transport in the 21st Century has two big issues, the conservation of precious resources and the protection of our beautiful natural environment. Downsizing and a philosophy of simplicity are ways of dealing with these problems.The Morgan Threewheeler is a proven answer to these problems. In 2011 the Morgan Motor Company is to expand its range and go back to its roots.

The 2011 Morgan Threewheeler is a fusion of modern technology into a classic design. By fitting the latest “Screaming Eagle” 1800 cc engine from Harley Davidson and a Mazda 5 speed gearbox the car provides ‘get in and drive’ simplicity and reliability. A sturdy tubular frame and two rollover bars surround the passenger compartment. An aerodynamic super formed ‘bullet’ hull protects the occupants from the weather. However the feeling of freedom and contact with the road through the front wheels will bring to mind the joy of driving cars from the 20’s and 30’s but with none of their fragility or temperament. A leather padded aircraft style cockpit indulges the feeling of ‘flying through the air’. Refining the original design has produced a unique 21st century vehicle. A sub 500kgs overall weight and a slippery hull provides the ultimate in performance and fuel economy. The Morgan Three wheeler has unrivalled power to weight for its on the road price.

Chassis and Driving Dynamics.
Morgan chassis experts have worked on the driving experience of the new Morgan 3 Wheeler with the same passion given to the development of any new Morgan. The result is a driver’s car with properties that do the sporting appearance full justice. The weight of the engine is counterbalanced by the mass of the passengers and the car has a planted feel with a very low centre of gravity to ensure it remains glued to the road. During the development process, the chassis team worked on the new 3 Wheeler in parallel with the forthcoming Morgan EvaGT. The result is a solution that features changes and refinements to virtually every single detail that affects a car’s cornering capabilities.

During its first year of production, the new Morgan 3 Wheeler will be available with a V twin from specialist engine builder S&S. The car is approved by US and European road transport authorities for safety and emissions. With an economical 115 horsepower the motor provides maximum power at minimum revs. Big torque spells effortless hillclimbing ability. The current focus of the Morgan Motor Company to cut CO2 emissions and low fuel consumption is very much part of the rationale behind the launch of this car.

The specification ensures the driver and passenger have exactly what they need whilst encapsulating the original Morgan Threewheeler’s DNA. The attractive themes apparent in the successful Sport range of traditional Morgans forms the basis of the specification of the cars. Eight Sport colours with black detailing and a choice of black or tan leather are offered.

• Weight: 500kg (Est.)
• Power: 100bhp (at wheel) (Est.)
• Top Speed: 115mph (Est.)
• 0-60 : 4.5 seconds (Est.)
• Engine: 1800cc ‘V twin’
• Gearbox: 5 speed + reverse
• Super formed aluminium body
• Motorcycle homologation
• Choice of 8 sport colours
• Gloss black wheel arches and lamps
• Gloss black wire wheels
• Matt black exhausts + gloss heat shield
• Nickel colored cowl
• Super formed aluminium body
• Gloss black roll hoops
• Twin flyscreens
• Black or tan leather
• Leather seats, dash and side pads
• Exposed tubular black chassis
• Leather steering wheel + alloy centre
• Black anodized dash panel
• Aluminium ‘aircraft’ toggle switches
• Body Colored trim panels
• ‘Bomb release’ style start button

‘Bespoke’ specifications for the Morgan Threewheeler will be available, as with any Morgan, but at increased cost and following a run of standard cars off the production line.

(source: Morgan)

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2011 Morgan Threewheeler.

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2011 Morgan Threewheeler.

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2011 Morgan Threewheeler.

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2011 Morgan Threewheeler interior.

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2011 Morgan Threewheeler colors.

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2011 Morgan Threewheeler.

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2011 Morgan Threewheeler.

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2011 Morgan Threewheeler.

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2011 Morgan Threewheeler interior.

morgan logo 2009

Morgan Motor Company logo (updated in 2009).

Morgan   Named after H.F.S. Morgan.
Morgan LIFECar : 2005   
Morgan 4-4 Series V : 1954   
Morgan Aero SuperSports : 2010   
Morgan SuperSport Junior Pedal Car   Limited run of 500.
Morgan Festival Weekend   
Morgan EvaGT : 2011   
Morgan   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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