New BMW sub-brand.
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The new BMW sub-brand itself was launched at a press conference in the BMW Welt on February 22, 2011.

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BMW I logo. (2020 update).

Saturday evening saw the launch of teaser communications for the new BMW sub-brand. Light installations and video projections illuminated BMW Group buildings around the Petuelring road in the north of Munich. The four-cylinder building, BMW Welt and BMW Museum were bathed in the colours of BMW i.

The print campaign for BMW i will initially feature two motifs.

As of Tuesday, a giant poster at the Munich Opera house and on other squares around the city of Munich will present the world of BMW i to the public.

The new brand’s affiliation with its parent brand, BMW, is clearly recognisable, thanks to the design cues taken from BMW’s Corporate Identity. However, in terms of motifs and colours, BMW i is venturing into new territory. Naturally vibrant, highly aesthetic images with a futuristic atmosphere will characterise communications. Initially, the focus will be on lifestyle images. These will gradually be complemented with more and more content relating to the products.

The new website demonstrates the visionary and sustainable approach of the new brand. With films about the world of BMW i , design sketches and details of the revolutionary engineering principles behind the BMW i3 and BMW i8, the site offers a clear view toward future mobility.

Another part of BMW i can be found with mobility services. In addition its own service range, the BMW Group is working to offer services through corporate partnerships and strategic investments. To support its efforts in this area, it has founded a venture capital company called BMW i Ventures. This will help the new sub-brand expand its product portfolio over the longer term through investments in highly innovative service providers. The first company in which BMW i Ventures holds a stake is My City Way, whose mobile information portal is available as a smartphone app.

The BMW i website will also pick up on public debates around the latest developments in urbanisation, sustainability and mobility.

(source: BMW)

bmw i logo

BMW i logo.

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BMW i sub-brand event launch in Germany.

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BMW i sub-brand event launch in Germany.

bmw i event 2

BMW i sub-brand event launch in Germany.

bmw i event 1

BMW i sub-brand event launch in Germany.

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2018 BMW i3S emblem.

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BMW i3 and i8.

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BMW i3 and i8.

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2007 BMW logo.


BMW i. The new BMW sub-brand.

BMW ActiveE : 2012   Available to lease beginning in Fall 2011 for $499 per month.
BMW i3 : 2012   The Megacity Vehicle.
BMW i8 : 2012   The most progressive sportscar.
BMW i launches iAd   
BMW i8 Concept Spyder : 2012   
BMW i3 Concept Coupe : 2012   The future promises even greater agility.
BMW I8 : 2014   
BMW i   Official site.
BMW M Power   Official site.
BMW   Official site.
BMW Welt   Official site.
BMW Museum   Official site.
BMW Shop   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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