Audi R8 v8 : 2008

The maximum number of cars that can be built in one day is 15.
Filed under:  Supercars
Comment(s): 15
MSRP Engine HP Manufactured
n/a 4.2-litre 420.0 n/a
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The Audi R8 Sports Car makes Paris Motor Show Debut. Visitors to the 2006 Mondial de l'Automobile in Paris saw the debut of the 2008 Audi R8, a breathtaking new aluminum-bodied, mid-engined sports car.

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May 30, 2008. First full-LED headlamp for the Audi R8.
Ingolstadt – Effective immediately, the range of equipment available for the Audi R8 sports car now also includes the first full-LED headlamp. In addition to the daytime running light which now features 24 LEDs per headlamp, light-emitting diodes are also used for the turn signals, the low-beam and the high-beam headlights. The €3,590 option rounds out the list of equipment available for the high-tech, mid-engine sports car.

The earlier launch of LED technology at the front of the car required a waiver by the European Union. The prominent advantages are lower energy consumption and a color that more closely resembles daylight, provides greater contrast and is easier on the human eye. LEDs are also non-wearing, require a lower voltage, are compact and offer greater design freedom.

The new full-LED headlamp represents the pinnacle of Audi's lighting strategy. The use of LEDs already enjoys a long tradition. This innovative technology has previously been used in production vehicles for tail light functions, brake lights and daytime running lights. Since early 2003, Audi has also used the semiconductor technology in a number of concept cars to implement some or all of the lighting functions at the front of the car.

The brand with the four rings first introduced a strip-shaped fog lamp at the Detroit Auto Show in 2003. That same year, the Audi Nuvolari quattro showing the first full-LED headlamp was a highlight of the Geneva Auto Show. And the Le Mans quattro – a legitimate predecessor to the Audi R8 – illuminated the Frankfurt night with LEDs on the eve of the 2003 Frankfurt Auto Show.

Additional concept cars and many refinements to the light source and headlamp geometry followed. This technological highlight is now available as an option for the Audi R8, where it joins other very well-known high-tech components such as the aluminum Audi Space Frame, ceramic brakes and the mid-mounted V8 engine with FSI technology.

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2008 Audi R8, the range of equipment available for the Audi R8 sports car now also includes the first full-LED headlamp. (source: Audi )

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The first full-LED headlamp on the Audi R8. (source: Audi )

March 2007. Audi Announces 2008 R8 U.S. Pricing.
Audi of America, LLC announced today pricing for the all-new 2008 R8 sports car. The R8 with a six- speed manual transmission will have a manufacturer's suggested retail price of $109,000 when it launches this fall in the United States. Models equipped with the six-speed R tronic automatic gearbox will start at $118,000.

The R8 is the first mid-engine sports car Audi has ever produced. With a 420 hp V8 4.2L FSI engine and rear-biased quattro(R) all-wheel drive system, the R8 has the performance capabilities unlike any Audi before it. With a zero to 60 mph time of 4.4 seconds and a top speed of 187 mph, the R8 is the fastest Audi ever produced. The lightweight aluminum frame and body and 44:56 front-to-rear weight distribution give the R8 tremendous handling capabilities, with the balance expected of a mid-engine sports car.

Standard luxury features include Audi magnetic ride, automatic bi-xenon headlights with LED daytime running lights, LED taillights and LED engine compartment lighting. 19-inch alloy wheels, automatic climate control, power and heated leather/Alcantara sport seats, cruise control, Sirius(R) satellite radio, and nine-speaker audio system. An optional Convenience Package includes Audi parking system advanced with rearview camera, Audi hill hold assist, a six-disc CD changer, HomeLink(R), Bluetooth(R) phone prep, auto dimming exterior mirrors, and a storage package.

Stand alone options on the R8 include a 12-speaker, 465-watt Bang & Olufsen(R) sound system, Alcantara headliner, Audi navigation plus, an upgraded Leather Package, and Enhanced Leather Package which includes a leather covered dash and interior trim pieces, metallic/pearl effect paint, carbon fiber sideblades, body color sideblades, and the previously mentioned R tronic automatic gearbox. These options allow R8 owners to personalize their sports car to make it an even more exclusive vehicle than it is right from the hand-assembly plant in Neckarsulm, Germany.

Audi's history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the Audi A3 compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; and the all-aluminum Audi A8; and the new V10-powered S6 and S8 performance sedans.

"Quattro" is a registered trademark of AUDI AG. All other trademarks are property of their respective owners.

(source: Audi Press Release).

The high-performance two-seater coupe features a classic mid-engine configuration with quattro permanent all-wheel drive with variable torque split. The R8 is powered by a 4.2-liter FSI V8 engine and catapults the R8 from 0-62 mph in 4.6 seconds, with a top speed of 187 mph. The innovative Audi Space Frame, (ASF) is a combination of aluminum and magnesium materials with high rigidity for improved handling.

The R8's mid-engine design offers 44/56 front/rear weight distribution for excellent directional stability in extreme driving situations, while dry sump lubrication means the V8 can be mounted for a low center of gravity. Inside, fortunate owners will enjoy a race car inspired layout with a driver-oriented cockpit, combined with typical Audi quality of workmanship.

The Audi R8 is being produced as a small production series in a separate, newly equipped production shop in Neckarsulm. Small specialist teams take care of each stage of production, intensively monitoring the quality of every component. As a result, the maximum number of cars that can be built in one day is 15.

The genes of a winner.
Audi has incorporated the name and the genes of the five-time Le Mans winner, the Audi R8, into a spectacular sports car. Three years after the unveiling of the Audi Le Mans quattro concept car, the production version will be making its debut at the Paris Motor Show in the guise of the new Audi R8 mid-engined sports model. It is a fascinating driving machine and the sporty pinnacle of the Audi brand. The mid-mounted 420 bhp V8 FSI engine, quattro permanent four-wheel drive and Audi Space Frame aluminium body form the basis for truly outstanding driving dynamics. The Audi R8 will be available to order from 28 September 2006; first deliveries will be made in the first half of 2007.

As the first Audi mid-engined sports car, the R8 combines Audi's experience gained from numerous motorsport triumphs with groundbreaking design and the acknowledged technological expertise of the brand. This expertise has led to the slogan 'Vorsprung durch Technik' becoming a byword for leading-edge technology both on the race track and on the road.

Audi has recorded countless motorsport victories on race tracks all over the world. Following the rally successes of the Ingolstadt brand in the 1980s, and its triumphs on the touring car circuit, the world of long-distance motor racing was without a doubt the biggest challenge yet faced by Audi?s motorsport engineers.

And they mastered this challenge in style too: the Audi R8 won the prestigious Le Mans 24 Hours five times - from 2000 to 2002 and in 2004 and 2005 - and on two occasions even took the first three places.

Le Mans is without doubt the toughest challenge to the Audi Sport Team's engineers because it calls for a level of engineering going far beyond the need merely to keep all the systems focussed on a short, sharp sprint. Alongside the essential virtues of top performance and optimised driving dynamics, the key requirements in long-distance racing are endurance and reliability, allied with optimum ergonomic design.

These are genes which are eminently transferable to a road-going sports car too, and which, allied to its exciting design, make the Audi R8 truly unmistakeable.

The exterior.
Even at first glance, the calibre of the car is plain to see. The Audi R8 sits broad and squat on the road, the strongly accentuated rear end appearing to flex its muscles like a sprinter ready for the off.

The characteristic proportions of the vehicle are dictated by the location of the engine behind the cockpit. This layout is a typical feature of race cars. One of the most striking examples of this design, and as such one of the legitimate antecedents of the Audi R8, was, and still is, the Auto Union Type C Grand Prix car. The central position of the engine is above all a boon to driving dynamics, as it allows for a weight distribution, as on the R8, of 44 percent to the front and 56 percent to the rear.

The car's body is highly compact in appearance. The front end and the gently curved roof arc are drawn in a sweeping line; a line which immediately marks the two-seater out as an Audi.

The side view also reveals familiar contours. The dynamic line above the wheel arches and the shoulder line interlink the front end, side and rear, imbue the doors and the transition to the side air vent with a strong presence, and even more emphatically highlight the typical Audi rounded wheel housings accommodating the big wheels.

The cabin of the Audi R8 is pushed far forward, a typical feature of a mid-engined sports car, and as such a visual cue linking it to the race car of the same name. Behind the cabin, positioned in front of the rear axle, is the V8 FSI engine, a sculptured piece of engineering visible both through the large, shield-shaped rear window and from inside the car.

1.90 metres wide but just 4.43 metres long and 1.25 metres high: these are the proportions of a true sports car. The 2.65-metre wheelbase offers room for the astonishingly spacious cabin and the longitudinally mounted engine behind it. Behind the doors, a large-surface 'sideblade' air deflector sweeps between the wheel arch and the roof section, delivering air for the V8 to breathe as well as for cooling. The paint finish of the sideblades is coordinated with the body colour.

The front end is characterised by the trapezoidal styling of the Audi single-frame grille, flanked on the right and left by additional large-dimensioned air intakes. For the first time, the four-ring badge is positioned on the bonnet, above the grille. The flat strips of the innovative LED headlights, with their clear-glass covers, join flush to the tops of the air intakes.

The R8 is the first series-production car to offer the option of ordering all the headlight functions, dipped beam, main beam, daytime running lights and indicators, as LEDs. LED stands for 'light-emitting diodes', and represents a technology which offers substantial advantages over conventional bulbs based on a much longer life.

Because they take up less space than conventional lights, LEDs provide the designers with greater freedom to be creative. The design of the strikingly three-dimensional main headlights, using LED technology, is particularly eye-catching.

Bionics, in other words drawing design inspiration from nature, has been deployed on the R8's headlights. The light unit has a design reminiscent of an open pine cone. Reflector shells arranged concentrically one behind the other, in conjunction with a powerful LED projection system, concentrate the light from one multi-chip LED, producing a high-luminosity, even form of driving light.

The internal reflectors of the main beam headlight are styled in a shape inspired by the architecture of the Sydney Opera House. And in contrast to them, the daytime running lights delimit the underside of the headlight as narrow strips of light, delivering distinctive signals and providing an innovative visual touch. It will be possible to order LED headlights as options from the end of 2007 onwards.

The interplay of concave and convex lines contours the side-on view of the rear end. Underneath the clearly defined separation edge there is a flat vertical surface framed at its sides by the rear lights, also in LED technology. The third brake light strip runs across virtually the full width of the roof, forming the termination of the transparent engine hood.

The latter feature is yet another visual highlight. The observer looks right onto the V8, the very heart of this sports car. Indirect engine compartment lighting by white LEDs, enabling the engine to be seen even in the dark, is available as an option.

Two large-format diffuser openings in the rear bumper illustrate how intensively the styling of the Audi R8 is dictated by aerodynamics. The two pairs of circular twin exhaust tailpipes each sit at the right and left above the diffuser openings.

An automatically extending rear spoiler is deployed to assist the R8 in using the wind. It provides additional downforce to boost the suction effect produced by the aerodynamic styling of the underbody and by the diffusers. When travelling at lower speeds, the rear spoiler automatically retracts flush with the body.

The full aluminium body is constructed in the Audi Space Frame (ASF) design. Its perfect synthesis of minimal weight and maximum rigidity provides the ideal foundation for optimum driving dynamics, as well as delivering an outstanding power-to-weight ratio of just 3.71 kg per bhp.

The interior.
The sporty interior is dominated by a totally driver-oriented cockpit architecture, integrating the driver between the dashboard and the high centre console. The instrument panel above the console is angled slightly towards the driver. The flat-bottomed steering wheel is a typical feature of the sportiest Audi models, and also enables comfortable sports car entry and exit.

Form follows function: this design principle is implemented throughout the Audi R8. Alongside the driver-oriented architecture, also reflected in the styling of the side window sills, the choice of materials also makes for a highly functional look and feel. Looking around when in the driving seat makes one thing clear: just like in the R8 race car, the styling and placement of all the elements in the cockpit of this driving machine is focussed on the essentials. The centrepoint of everything is the driver.

This combination of the aesthetic and the ergonomic is maintained in the colours used and the overall ambience created - dark hues reflect the emphasis on engineering and are again reminiscent of the motorsport world. The impression of professional functionality and ergonomic styling is enhanced by the visible presence of top-quality materials in supreme craftsmanship.

The sports seats are trimmed as standard in a Leather/Alcantara combination, or optionally in full leather. Alternatively, the R8 can also be fitted with bucket seats, specially developed by quattro GmbH. There is plenty of room for the two occupants, with comfort levels well beyond the norm of high-performance sports cars. There is space behind the seats to stow large bags, or even two golf bags. The luggage compartment at the front has a capacity of 100 litres.

With numerous trim variants and applications in Piano finish or Carbon sigma, there are few limits to the range of customisation options for the interior.

The drive train.
Turbine-like power up to the highest rev ranges, a high maximum torque, all combined with a fascinating sound, are the characteristics of a perfect sports car engine. An engine that is fascinating both in terms of its enormous power potential and its suitability for everyday use.

In the high-revving 420 bhp eight-cylinder engine, the evolution of FSI petrol direct injection technology has reached a new high. This technology has also enjoyed many triumphs in the Audi R8 race car.

The figures illustrate the outstanding potential of the eight-cylinder unit. At 7,800 rpm the 4.2-litre engine delivers 309 kW (420 bhp) of power output. Peak torque is 430 Newton-metres from 4.500 to 6,000 rpm. And no less than 90 per cent of this maximum torque is maintained consistently throughout a wide engine speed range from 3,500 all the way to 7,600 rpm. As a result of these qualities, the eight-cylinder power unit provides maximum thrust in virtually any driving situation.

The performance figures are equally impressive: the R8 accelerates from a standstill to 100 km/h in 4.6 seconds and reaches a top speed of 301 km/h.

The engine is a high-revving unit. The maximum engine speed is 8,250 rpm. The advantages of this principle are superior power output at high engine speeds and a smooth, eager responsiveness all across the revs range. Added to this are its agility, liveliness and engine sound, which is similar to that of a race car.

The Audi R8's dry sump lubrication, another technology originating directly from motor racing, provides the ideal basis for maximum longitudinal and lateral acceleration. It allows the V8 to be installed lower, thereby lowering the centre of gravity and further enhancing driving dynamics.

Two transmissions are available: a manual 6-speed gearbox or optionally the Audi R tronic sequential-shift gearbox. Here, too, the influence of the motorsport world is clearly evident, with a joystick gear-shift on the centre console and, most especially, the paddles mounted on the steering wheel, which are a long-established ergonomic feature in motorsport. The best illustration of this is once again the Le Mans winning Audi R8, which also enables the driver to change gear on the steering wheel.

'Shift by wire' technology provides for very fast gear-shifting and an outstanding power-to-weight ratio, allied to compact gearbox dimensions. The Sport mode, with its fast shifting, guarantees the absolute maximum in terms of driving fun. An automatic mode can also be selected.

Such a powerful Audi is of course fitted with permanent four-wheel drive, which distributes the power variably to the front and rear axles by way of a viscous clutch. On the Audi R8 the legendary quattro system is adapted to the axle load distribution typical of mid-engined cars.

The chassis.
The chassis features forged aluminium double wishbones at the front and rear. At the front they are triangulated, while at the rear the top one is triangulated and the bottom one is a triangulated wishbone with a track rod. This provides for optimum wheel control, and is a geometry which has proved itself to be the ideal solution in delivering agility, maximum steering precision and precisely defined self-steering characteristics.

Direct, hydraulic rack-and-pinion steering provides optimum feedback to assist the driver.

The spring and damper set-up is stiff in order to deliver maximum driving dynamics, while still providing a quite astonishing level of ride comfort. This is particularly true when the 'Audi magnetic ride' adaptive damper system is chosen as an alternative to the standard gas-filled shock absorbers.

The reason for this is that these shock absorbers employ an innovative technology. Instead of the conventional damper fluid, a magnetorheological fluid is used, in other words, a fluid whose viscosity can be influenced by an electromagnetic field. This effect enables the damping characteristic to be influenced electronically at will and instantaneously, by applying a voltage to the electromagnets.

Audi magnetic ride uses this property to deliver the correct damping forces in every driving situation, thus optimising ride comfort and driving dynamics. A computer equipped with sensor technology determines the prevailing driving situation in a matter of milliseconds. Drivers can choose from two driving programs depending on whether they want to drive in a highly sporty style, with the magnetorheological fluid adjusted to a low viscosity, or with the emphasis more on ride comfort.

The Audi R8 is fitted with 6-arm 18-inch wheels as standard, and can optionally be ordered with 19-inch wheels. The 235/40 size tyres at the front and up to 285/35 at the rear provide the necessary road-holding. This tyre configuration also ensures that this mid-engined sports car is always able to translate the dynamism of its drive train and chassis into optimum grip and maximum lateral dynamics.

The mid-engined sports car's long wheelbase and extremely low centre of gravity ensure that it always retains maximum stability, resulting in superb agility, finely attuned responsiveness to any driver input, and high levels of safety.

Equipment and trim.
Even the standard equipment of the Audi R8 meets the high demands of customers in this segment. Xenon plus lights, LED rear lights and daytime running lights, 18-inch aluminium wheels, an audio system with 7-inch monitor, an anti-theft alarm and Leather/Alcantara interior trim are just some of the items on the extensive list of standard features.

The range of optional extras leaves virtually nothing to be desired. A Bang & Olufsen sound system, featuring an output of 465 watts and 12 specially designed speakers, delivers surround sound of the highest standard. A microphone-based vehicle noise compensation system adjusts audio levels to changing road conditions and speeds.

The acoustic parking system and a rear-view camera help the driver to manoeuvre into even the tightest of spaces. The radio/navigation system plus, featuring a large-format colour monitor and MMI keypad, combines extensive functionality with extreme user-friendliness.

A range of coordinated and ideally combinable design and leather trim packages from Audi and from quattro GmbH can turn any R8 into the customer's personal dream car.

The wheels range offers design alternatives in sizes of 18 and 19 inches, fitted with 235/35 size tyres at the front and up to 295/30 at the rear. A total of eight exterior colours are available, from Ibis White to Phantom Black, pearl effect.

The craftsmanship.
The Audi R8 is being built on a small-lot production line in a specially constructed new block at the Audi plant in Neckarsulm. The entire production process ? from the bodyshell construction to final assembly, is organised in the same way as a craft workshop. Small teams of specialists accompany every step of production, subjecting every part and component to intense scrutiny. This ensures that every one of the maximum of 15 cars per day built will more than match the customary high quality standards of the Audi product range.

(source: Audi AG, text edited by Brian Potter of WCF)

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ice silver carbon

Ice Silver metalic with Carbon Sigma blade.

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Ice Silver metalic with Oxygen Silver blade.

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Daytona Grey pearl effect with Quatz Grey blade.

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Daytona Grey pearl effect with Oxygen Silver blade.

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Daytona Grey pearl effect with Quartz Grey metalic blade.

jet blue quartz grey

Jet Blue metallic with Quartz Grey blade.

jet blue oxygen silver

Jet Blue metallic with Oxygen Silver blade.

jet blue carbon

Jet Blue metallic with Carbon Sigma blade.

phantom black oxygen silver

Phantom Black pearl effect with Oxygen Silver blade.

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Phantom Black pearl effect with Carbon Sigma blade.

phantom black lava grey

Phantom Black pearl effect with Lava Grey pearl effect blade.

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The three R8 "blades" offered are "Apollo Silver metalic", "Oxygen Silver" and "Carbon Sigma". They can also be color matched to your vehicle. According to AudiWorld, Audi is currently deciding whether or not to offer Carbon fiber sideblade on the initial R8's, or to make it an option for the V10 version only.

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Audi at the Design Miami/2006 exhibition in Florida, USA. The big bang of dynamism.

- Spectacular exhibit within the framework of an exclusive event
- Audi as part of the progressive design scene

Audi is presenting the brand new R8 at a unique international design scene venue with a spectacular exhibit. The Ignition R8 installation, based on the mid-engine sports car, is one of the highlights of Design Miami/2006, which will take place in Miami, Florida from 7 to 10 December.

Our new sports car will become part of the design and art scene by way of an object that expresses the ultimate sportiness of the R8 in a sophisticated, artistic way, says Walter de'Silva, Head of Design for the Audi brand group.

The ignition, the big bang of dynamism, the moment when power is created and transformed into motion this is the theme of the approximately ten-metre-high sculpture. Teardrop-shaped arrows aimed at the silver sports car shoot across the room, expressing the impulsiveness and speed and conveying some of the potency of the R8.

Audi will be the first automotive manufacturer to be an exhibitor in Miami. Unlike most companies that function solely as financial partners at events of this kind, the brand with the four rings is itself providing creative input.

We are appearing at Design Miami/2006 with an extraordinary exhibit within a vast installation, not only as a sponsor but also as an element of the international design scene, says Bernhard Neumann, Head of International Exhibitions at AUDI AG, emphasising the significance of this event. (source: Audi).

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Audi at the Design Miami/2006 exhibition in Florida, USA. "The big bang of dynamism".

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Audi at the Design Miami/2006 exhibition in Florida, USA. "The big bang of dynamism".

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Audi at the Design Miami/2006 exhibition in Florida, USA. "The big bang of dynamism".

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Audi at the Design Miami/2006 exhibition in Florida, USA. "The big bang of dynamism".

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Audi in the Exclusive World of Art and Fashion: Marketing the New Audi R8. Design Miami.

During the weekend when some of the most important names in art and fashion held parties into the wee hours of the night, one automotive brand made an important product introduction: Audi.

Among the weekend's highlights was the private debut of the R8 to one of the most important groups of qualified buyers, those in town for Art Basel Miami. Not only were attendees likely to be good prospects as R8 customers, but many are thought- and style-leaders and able to create a buzz among their friends that few advertising campaigns can match. Even at the curbside Audi had one reason to think its newest product might be well-received: a substantial number of the guests arrived in Bentley products, Bentley being a fellow Volkswagen brand.

The crowd gathered at the Design Miami event space at 4040 N.E. Second Avenue to see the R8, talk about specs and ordering and to simply sit in the car many had only seen in magazines. Events like this serve to affiliate the Audi brand closely with fashion, design, and cultural events with an international appeal. This continues the vision that the same design and engineering excellence that has made Audi a force at Le Mans can be equally powerful in making Audi a magnet for consumers interested in design, art, and engineering away from the racetrack.

Those enthusiasts who, in the past, have worried Audi is not doing enough, on the ground, or not "seeing its market face-to-face"" needn't worry so far as the R8 is concerned. With the positive reception the car received in Miami, do not be surprised to see an R8 at future art shows, fashion weeks, and similar events.

Among the juicy gossip shared at the event (none of it of course verified as far as we could tell) was that the R8 had put up phenomenal times at the famed Nurburghring in its V8 form and that the upcoming V10 would improve this performance even further. We also heard that the official US first year allotment of R8's stands at 200 vehicles, and that they would begin appearing Stateside around August 2007.

Audi passed out R8-shaped chocolates to attendees and offered follow-up via a special website set up for the event. (source: Text and Photos: Karl Muth and Jennifer Andrade, via AudiWorld).

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Audi R8 instrument cluster.
Judged to be among the finest novelties at the Paris Show, the Audi R8 is spectacular for the sheer simplicity of its lines and the balance of its volumes which reiterates the superiority of the German marque's recent design language in the supersports segment as well. The first mid-engined Audi, the R8 derives from the Le Mans prototype of three years ago "but without betraying that concept", stresses Walter de'Silva, the Audi Group design chief.

Mid-engined cars are generally inspired by motor sports. "This is the first my team and I have ever designed", remarks De'Silva, "so we also had to make a conscious effort to steer clear of these conventions. The performance lies in the engine, the exterior had to express elegance and class".

Mechanicals are an integral part of the design, especially in cars like this. But around the showcased 4.2 litre V8 engine producing 420 bhp (0-100 km/h in 4,6 seconds, top speed 301 km/h), the permanent four-wheel drive, the large 18" rubber-shod wheels that seem to have been lifted directly from a race car and the Audi space frame, there lies an aluminium skin of rare beauty.

As for the interior, form follows function with a linearity and simplicity that go hand in hand with the styling of the externals. "We could not leave out an element of comfort", explains De'Silva, "as we believe that the R8 is a car to be driven every day. Two suitcases can fit in the front luggage compartment, along with a suit-bag and a shoe case. Two more suitcases can fit behind the seats or - to cater for the American market - two golf bags". (source: by Fabio Galvano of Auto&Design).

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From Jason & Audi World comes pictures of an R8 at the NAIAS with silver carbon trim, inside and out.

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From Jason & Audi World comes pictures of an R8 at the NAIAS with silver carbon trim, inside and out.

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From Jason & Audi World comes pictures of an R8 at the NAIAS with silver carbon trim, inside and out.

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From Jason & Audi World comes pictures of an R8 at the NAIAS with silver carbon trim, inside and out.

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From Jason & Audi World comes pictures of an R8 at the NAIAS with silver carbon trim, inside and out.

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Silver carbon trim detail.

r8 monocle

Audi R8 front headlight Monocle.

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2008 Audi R8 book.

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dealer expe
Since there seems to be no official procedure on how to go about getting an R8, what follows are just a few of very varied responses I have recieved from the local Chicago Audi dealers.

Audi Exchange. (9-16-6)
The most upfront and simple explanation so far. I am on my salesman's list. They are not taking deposits and do not know pricing. They will notify me when anything changes.

Audi Exchange. (12-30-6)
I called my contact again to go over all I was hearing. This is the dealer I think is best in Chicago. It is where I plan to buy this (and every other Audi) I ever get. He assured me that I am on his list. If I would feel better giving him a deposit, I can do do, but it is not required at this time since no one really knows any real details. Anyone who tells me otherwise is making shit up. He assured me it is in his best interest as well to sell me the car and he's got my back.

Continental Audi. (12-23-6)
They are an "official R8 dealer" they say. they will get 5 in 2007 and 20 in 2008. In order to get on the list, i have to write an official letter stating so, and I have to mail it to the owner, Joel Weinberger. He will then look over the letter and contact me if I am "accepted" to the "interest list".

Laurel Audi Of Tinley Park. (12-23-6).
They are getting two R8s. To "insure" I get one, i need to go in and give them a $2500 deposit. When my "spec-date" comes up, i need to add another $2500 to my deposit for a total of $5000. I should then expect delivery by end of summer.

Fletcher Jones Audi. (12-23-6)
He doesn't know anythng. Tells me there is a "hefty dealer service fee" they have to pay Audi to be an R8 dealer, and they are not sure if they will become one. He asks me to call them back sometime in February or March. He then asks me for a $10,000 deposit!!!

McGrrath Audi. (12-22-6)
Called, left message with my contact to call me back regarding my interest in an R8.

McGrrath Audi. (12-28-6)
On 12-28, he calls me, but I am in a meeting.

McGrrath Audi. (12-29-6)
I call him back. He tells me they are getting 2 or 3 R8s. The first is spoken for, there is a deposit on the second, and I can probably get the third (and possibly the second... he thinks they guy might back out) if I come in and gib=ve him a $2000 deposit. Targeted delivery of late fall. They have not determined whether they will sell them at sticker or add a mark-up, but he suspects they will go for sticker. Around $100 to $110.

The Collection. (2.12.8)
I am told that it is illegal to sell a new car in Miami over sticker. I am also told that they can get me an R8 at sticker (if I wait a year or two). But wait, look here, we have a couple "used" ones at 25k to 40k over sticker. I can have one of those if I want.

McGrrath Audi. (4-12-8)
I get an email letting me know that when the v10 R8 comes out, he can get me a v8 R8 at sticker.

From AudiWorld forums comes...

Stopped by Sonnen Motors in San Rafael today to put a deposit on a R8 and was told by the salesman that it would require a $25K down. WTF! I told him I'm walking and if he wanted my business he would have to settle on $5K. Here comes the typical BS... "I need to run this by the sales manager". Five minutes later he arrives with a one page brocure and says "We are not taking deposits at this time until our dealership decides if it wants to pay out $250,000 for the exclusive right to sell the R8".

audi logo 1

Audi four rings logo.

Carlos's comments

Update: R8 Corp Cars. (March 4, 2008)
This is such a crazy story it's hard to believe it's true. I can not confirm that it is, but I was assured by my source that it is. Here it goes. It's not a secret that I have been trying to get an R8 for some time now so when I came across a dealer that I frequently pass by each day with the promise of a possible R8 without markup i was thrilled.

They had a Stunning charcoal silver with titanium blades on the showroom. It was loaded, but was automatic. Even thou I asked about it, it was not for me. I was told this car was owned by Audi USA and was for display only and was not to be sold. It traveled thru the dealer network to promote the vehicle.

Yesterday I noticed the R8 was gone and in the process ran into my source. The conversation started because I saw another manual R8 in the back (silver with silver blades) and jokingly asked if that was mine. He of course said no, that it was a customer's. I then asked where the one on the showroom was. He passed. For quite a bit. Then he said "I don't even ant to tell you". That, of course, peaked my interest and I insisted that I wanted to know. He assured me that I would not believe it, but this is what he said.

That car (among others) is part of a corporate owned vehicle system as mentioned above. It was on it's way to another dealer for two more weeks. Due to, as he put it "corporate tax requirement" it would then be crushed. Here, I will type it again so you can review what you just think you read... CRUSHED!!!

I mean really now. If this is true, is this the most creative a company can get to get a tax credit (or whatever write-off they are after)? At least sell the car and donate it the proceeds to charity. It's a crime any ay you slice it. Especially for this car. Audi's entry into the Supercar market and one that is in demand because they can't build them fast enough. So sad. I expect so much more from Audi.

Carlos's comments

Update: R8 Resale Rights. (May 14, 2007).
Audi dealers will ask buyers of the R8 Supercar to sign an agreement to give the dealer the right to buy the used R8 if the owner wants to sell it. The buy-back agreement, which Ferrari also employs, is intended to prevent buyers from obtaining hard-to-get cars and then immediately reselling them for profit.

Ridiculous, in my view, since that is exactly what the dealers will do. I have been doing considerable research on this car for some time now. I have had all dealers "play games" with me on the "price", having one go as far as telling me they will ask 40k over sticker.

There is no justification in legally preventing an owner from flipping a car for profit especially since it is that very intent that dealers plan to do. If you buy a car, it is yours. You can sell it to whoever for whatever. Period. Audi or Ferrari, no difference. Frankly, I expected more from Audi.


Audi R8 2008 Superbowl Commercial.

Audi R8 movie.

Audi R8 TV Commercial, "The slowest car we've ever built"

Full Credits:
Client: Audi
Agency: BBH
Copywriter: Richard McGrann
Art Director: Byron Broadbent,
Andy Clough
Agency Producer: Jane Bessie
Production Company: Partizan
Director: Olivier Gondry
Producer: Russell Curtis
Production Manager: Paul Weston
Production Assistant: Martin Zahringer
Director of Photography: Alex Barber
Production Service Company: Hot Dog
Service Company Producer: Tobias Seifert
Editor: Jonno Griffith
Editing Company: Final Cut
Post Production: The Mill

Ironman Audi R8

Audi   Named after August Horch, whose family name would be "Audi" in Latin.
Audi related emblems   
Audi S-Line   The S line offers significant optional upgrades to the Audi range.
Audi S4 Avant : 2004   
Audi RS4 : 2005   New dimensions in driving dynamics.
Audi RS3 : 2006   
Audi S4 : 2005   The Audi Facelift.
Audi S8 : 2006   
Audi TT Special Edition : 2006   Only 99 will be built.
Audi A3 Sportback : 2006   Driving pleasure in a new guise.
Audi S4 Convertible : 2005   From zero to breathless
Audi R8 v12 : 2008   Perfection.
Audi TT Quattro Sport : 2005   Dynamic and light
Audi RS-Line   Audi introduced the RS line via a collaboration with Porsche.
Audi A3 TDI Clubsport Quattro : 2008   Diesel is now officially hip.
Audi Roadjet : 2006   
Audi R-Zero : 2006   
Audi S3 : 2008   
Audi TT Roadster : 2008   
Audi A1 : 2007   Concept Appeared at the 2007 Tokyo Auto Show.
Audi Avant in 2015   Students Imagine an Audi Evolution.
Audi Avus Quattro : 1991   
Audi Lemans : 2004   Supposedly the 911/360 Modena competitor.
Audi Locus : 2007   
Audi Nuvolari : 2003   
Audi R8 Roadster : 2007   
Audi Rosemeyer Silver Arrow : 2000   This is a striking vehicle.
Audi TT Shooting Brake : 2005   Star of the 2005 Tokyo Motor Show.
Audi Q7s : 2006   Audi Q7 S Line Debut at 2005 Essen show.
Audi RSQ : 2004   
Audi Cross Coupe : 2007   
Audi Steppenwolf : 2000   The attributes of a sport coupe and an off-road vehicle.
Audi Type-D concept : 2008   Designed by Lukas Vanek.
Audi R8 Book   Wins the international TDC Award.
Audi A3 Cabriolet : 2008   
The New MMI Generation from Audi   Top-Level Multimedia and Communication.
Audi TT ClubSport Quattro : 2008   Open-top driving machine with over 300 hp
Audi R8 GT3: 2008   Audi develops a race version of the R8
Audi S4 : 2010   launch in the Fall 0f 2009, as a 2010 model.
Audi TT Motorist Choice Award   
Audi miscellaneous   
Audi Imperator : 1929   145 built, the only in existence.
Audi Type P : 1931   
Audi 2008 September Sales   A decrease of 5.4% from last year’s figures.
Audi A4 Earns Highest Federal Crash Test Rating   Wins the 5-Star safety label for frontal, side and rollover crashes.
Audi A3 : 2009   To launch in the USA in the Fall of 2008.
Audi S4 Avant : 2010   Deliveries of the top-class athletes from Audi begin in March of 2009.
Audi to Expand Audio Offerings with HD Radio™ Technology   HD Radio units will be standard on many Audi vehicles for the 2011 model year.
Audi A5 Wins 2009 Active Lifestyle Vehicle of the Year Recognition   The A5 coupe won the award for luxury “on road” vehicles
Audi sets prices for the all-new 2009 TTS Coupe and TTS Roadster   
Audi Production Characterized by Uncompromising Perfection   Strict quality-consciousness.
Audi October 2008 sales   Up 0.3% for October.
Audi Q5 gets the "Golden Steering Wheel"   With its 17th Golden Steering Wheel, Audi leads all-time ranking.
Audi Models Now Network With Other Brands   Innovations will enhance traffic safety.
Audi A4L : 2009   Exclusively for the Chinese market.
Audi Sales Satisfaction Growth Outpaces Industry   Audi posts largest ranking gain, moving up six spots from 2007 to 2008.
Audi Q7 Coastline   Avant-garde contribution at Design Miami 2008
Audi S5 Cabriolet : 2010   World debut at the 2009 Geneva Auto Show.
Audi to Advertise During Super Bowl XLIII Broadcast   
Audi crowned year’s most improved brand   91 awards worldwide in 2008.
Audi 2008 December Sales   Record market share increases for December and all of 2008.
Audi Recognized for Design Excellence   At Prestigious EyesOn Design Awards at the 2009 NAIAS.
Audi RS5 peek   
Audi increases growth in China by 17 percent in 2008   Around 120,000 vehicles sold in China.
Audi's new Super Bowl ad, "Chase"   Defines luxury for the new era.
Audi schedules six days of reduced work hours   
Audi Next Generation MMI   The top-level multimedia and communication.
Audi Sportback : 2009   Debuts at the 2009 North American International Automobile Show.
Audi R8 V10 sets pace by raising $500,000 in charity auction   
Audi Q5 : 2009   
Audi TT RS Coupe : 2009   A Pure Driving Machine developing 340 bhp.
Audi TT RS Roadster : 2009   A Pure Driving Machine developing 340 bhp.
Audi Quattro Spyder : 1991   
Audi Q7 : 2009   
Audi Q3 : 2010   
Audi promotes “Intelligent Emotion” project   With eleven radical concepts.
Audi announces U.S. 2010 R8 prices   
Audi R8 V10 : 2010   
Audi R8 GT : 2010   Extreme lightweight construction and tremendous performance.
Audi R8 V8 Spyder : 2011   4.2 FSI quattro – fascinating dynamics.
Audi R8 e-tron : 2010   Audi electric sports car entered in Silvretta E-Auto Rally.
Audi R8 GT : 2011   Limited to 333.
Audi R8 GT : 2012   333 Audi R8 GT models will be built worldwide.
Audi R8 GT Spyder : 2012   Limited to 333 units.
Audi R8 V10 plus : 2013   The new top model.
Audi R8 LMX : 2014   The first car with laser deadlights.
Audi R8 V10 : 2016   Second generation makes its debut at 2015 Geneva Motor Show.
Audi R8 Spyder V10 : 2017   Premiers at the 2016 New York International Auto Show.
Audi   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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