Volvo Concept Universe : 2011

In a press conference held at the Shanghai International Auto Show on Tuesday, Volvo Car Corporation presented Concept Universe, a design study for a future luxury Volvo sedan.

2011 Volvo Concept Universe.

"Shanghai is the perfect place for the world première of a superb car that is tailor made for the most demanding luxury car buyers", said Stefan Jacoby, President & CEO of Volvo Car Corporation.

Stefan Jacoby also revealed that the first quarter of 2011 was one of the best global sales quarters in the history of Volvo, sales figures up 13.7 percent to 106,827 cars.

"This is the next step in the proud history of luxury Volvo sedans", said Stefan Jacoby before revealing the Concept Universe.

He continued: "We will listen very carefully to what the Chinese car buyers think of the design. Later, we will also show the Concept Universe in other parts of the world. This brings it into the global context we are aiming for with all our cars."

At the press conference in Shanghai Stefan Jacoby also announced that Volvo Car Corporation is developing an all-new platform architecture for the next generation cars from Volvo: SPA - Scalable Platform Architecture.

"When our next luxury sedan arrives in a few years, it will be among the first Volvos built on our new Scalable Platform Architecture. All our large and mid-size cars will eventually be based on SPA."

(source: Volvo)

2011 Volvo Concept Universe.

2011 Volvo Concept Universe.

2011 Volvo Concept Universe.

2011 Volvo Concept Universe.

2011 Volvo Concept Universe.

2011 Volvo Concept Universe.

2011 Volvo Concept Universe interior.

(March 2006). Volvo is introducing a reworked identity as part of widespread changes to the way it markets itself.

The Swedish motor vehicle manufacturer has appointed branding agency Bite to develop its logo as part of a plan to elevate the marque's iron symbol to give it the same level of prominence as the Volvo mark.

The changes, which are the brand's most significant in 75 years, are intended to eradicate inconsistencies in the application of the Volvo identity across its models and communications.

The company also wants to make greater use of the iron symbol, which it claims is recognised as a good illustration of the strength and endurance of its vehicles.

The changes to the logo are subtle, with the iron mark now more curved and thicker bevelled edges. The shape of the arrow has also been changed slightly. The blue of the "Volvo" script is retained, but the silver used for the iron mark is now a softer matt shade in an attempt to give it a more luxurious feel.

The new look will be introduced across all the brand's promotional activity -- previously it had used only the word "Volvo".

The reworked logo will first appear on the C30 model, which is due to be launched at the Paris Motor Show in September, and international promotional material for the model. Volvo hopes the C30 will rid it of its traditional association as a safe choice of family car and make it appeal to a younger and broader audience.

The changes follow Volvo's decision to relaunch its customer magazine, which is produced by Redwood Publishing.

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Volvo Concept Universe : 2011

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