Fiat Introduces “Fiat Source” Apple® iPad App

Filed under:  Brand Related
Comment(s): 0

• Free application now available for download from Apple® iTunes
• New Fiat Source app offers touch-based experience showcasing 2012 Fiat 500 and an interactive catalog
• Premiere Art & Design issue features galleries from four emerging artists, including an active graffiti artist, a 17-year old professional photographer, a painter and sculptor, and an illustrator
• App available for download to Apple iPad users
• Updated quarterly, Fiat Source to launch Fashion issue this fall

fiat app 06

Fiat's “Fiat Source” Apple® iPad App.

July 22, 2011.
The Fiat brand, continuing to engage customers in new and innovative ways, now puts even more electronic information at their fingertips with a free, new Apple® iPad application.

The “Fiat Source” touch-based application digitally showcases the new 2012 Fiat 500 vehicle line and is free to the public to download to their iPad device from iTunes. The premiere Art & Design issue features a gallery installment of four talented emerging artists that, like the Fiat brand, celebrate modern art, technology and design revival.

“The Fiat brand is dedicated to providing customers a unique, personalized brand experience, and the Fiat Source application is a modern way to do just that,” said Laura Soave, Head of Fiat Brand North America. “The Fiat Source app is another example of how we are better connecting with our Fiat 500 owners and fans, responding to their needs and interests and growing our relationship with them.”

Fiat Source Application Features.
This new Fiat brand information app will include an interactive 2012 Fiat 500 vehicle catalog that displays detailed 360-degree images, colorizer, videos and product information, as well as an accessories customization function.

Designed to stay fresh, Fiat Source will feature additional chapters, new consumer lifestyle stories and iPad-specific interaction – such as a historical design timeline of the iconic Fiat 500 vehicle. Scheduled to renew quarterly, Fiat Source issues will include music, entertainment, fashion, travel and art. With unique wallpaper and personal sketch downloads, the app creates an iPad studio of engaging customized content that is exclusive to the Fiat brand experience.

(source: Fiat)

fiat app 01

Fiat's “Fiat Source” Apple® iPad App.

fiat app 10

Fiat's “Fiat Source” Apple® iPad App.

fiat app 04

Fiat's “Fiat Source” Apple® iPad App.

fiat app 09

Fiat's “Fiat Source” Apple® iPad App.

fiat app 08

Fiat's “Fiat Source” Apple® iPad App.

fiat app 07

Fiat's “Fiat Source” Apple® iPad App.

fiat app 05

Fiat's “Fiat Source” Apple® iPad App.

fiat app 02

Fiat's “Fiat Source” Apple® iPad App.

fiat app 03

Fiat's “Fiat Source” Apple® iPad App.

fiat logo 1

Fiat logo.

Fiat   Official site.
Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.