Audi Tailormade

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"The Tailormade Audi" is the result of the work of four young Swedish designers Maria Nilsson, Atte Gemzell, Anna Persson and Kristian Stahl to create their own interpretation of an Audi TT Roadster. The unique car with a special paint job and interior, gold, brilliant diamonds and a host of other details was completed in August 2004, since when it has drawn great deal of attention. The car is also accompanied by a special clothing collection as well as jewellery to match the unique design language of the TT.

the tailormade audi badge

"The Tailormade Audi" badge in 18K white gold.

The story behind "The Tailormade Audi".
The project entitled "The Tailormade Audi" was initiated by Audi Sweden and Rookies in spring 2004. The idea was to let a team of young designers selected by a jury consisting of representatives of the fashion, automotive and media sectors design their own Audi.

For years, quattro GmbH the Audi subsidiary, has allowed customers to customise their cars through the choice of colour, interior and other details, and letting an independent design team take on this assignment was a different way to highlight just this opportunity. At the same time, it is a great way for Audi to benefit from outside influences and for the designers involved to gain solid experience of an industrial design project.

The jury decided to award the commission to Kristian Stahl (jeweller from STAHL bespoke jewels), Atte Gemzell (fashion designer) and Anna Persson (artist) who work together in the Discoduva project, as well as and Maria Nilsson (fashion designer).

The final result.
The final result was a TT Roadster with a Morning Dew paint job. The seats, steering wheel, gear shift and a range of other details have also been clad in leather of exactly the same colour. In addition, the team chose an S-line pack consisting of special details such as a large front-mounted air intake and a more robust rear spoiler. For the wheels, the team chose 17" parabola rims.

In addition to all this, Kristian Stahl, the jewellery designer, has created a very special gear knob made of white gold, pink tourmalines and brilliants, which he also used to decorate the TT's distinctive dashboard air nozzles. As the finishing touch, the car is fitted with a 18K white gold plaque with the words "The Tailormade Audi" to the left of the steering wheel.

The team has also come up with special designs for details such as a children's seat, first aid cushion, jewellery collection, key ring and set of mother and baby clothes in silver leather.

The cars destiny.
A decision was taken by Audi Sweden to donate the car in charity for UNICEF.

It was sold to a private car collector in Sweden on the 28th of April at Bukowskis Modern Spring Auction 2005.

(text & photos courtesy of STAHL)


Picture from ""The Tailormade Audi" project" with models in a first generation Audi TT.


Picture from ""The Tailormade Audi" project" with models in a first generation Audi TT.


Diamonds as indicators in air exhausts in ""The Tailormade Audi" TT project".

audi logo text 1

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