Kia Soul Red Rock Special Edition : 2012

Kia Motors America announces the seventh version in a series of unique Soul special editions. Inspired by the beautiful rock formations found in the Southwest United States, the Red Rock Special Edition Soul! adds style, class and unique features inside and out with a starting price of just $20,600.

"The wildly popular Soul has been a game-changer for Kia since it arrived in 2009, and our series of special editions over the past three years have added individualism and exclusivity to an already fun and youthful vehicle," said Michael Sprague, vice president of marketing and communications, KMA. "Style and flair are key to Soul's success, and the Red Rock Special Edition, which has plenty of both, will help drive sales into 2012."

Unveiled at last year's New York auto show, the Red Rock Special Edition concept toured the U.S., allowing KMA to gauge consumer reaction. Due to popular demand, the concept has become a reality and is now available at Kia dealerships. The production model includes a number of unique features designed to set it apart from other Soul variants.

Most evident is the lustrous Canyon exterior color. Other Red Rock Special Edition exterior features include high-gloss black front fascia and mirror housings. The interior is adorned with exclusive black leather trim and brown cloth seats. Standard amenities include automatic climate control and heated front seats, all combining to make the Red Rock Special Edition a truly special Soul!

(source: Kia)