Chevrolet SS

The 1961 Impala was the first production SS vehicle.
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There has always been a mystique surrounding Chevy's 'SS' (Super Sport) heritage. The SS emblem on the side of a Chevy gave notice to the world that the vehicle had the right stuff.

ss chevelle 396 rear panel 69 emblem

Chevrolet SS 396 emblem, from a 1969 Chevrolet Chevelle, located on the rear panel.

General Motors may have overused its SS moniker in recent years, company executives admitted in a recent talk with the Detroit News. "Not every car that has some extra features and fancy racing stripes can be an SS," said Ed Welburn, GM Design global vice president.

Starting with the 2007 model year, General Motors will be more careful with what vehicles it badges "SS." For example, the recently-unveiled Chevrolet Equinox Sport didn't get an SS badge, despite having 42 percent more horsepower.

Going forward, vehicles like the Malibu SS won't be worthy of the emblem. "That's one that probably shouldn't have gotten the SS label," Chevrolet Marketing Director Cheryl Catton said of the Malibu."Now, from the beginning, we build a car to match the characteristics of the brand," said GM sales chief Mark LaNeve.

ss chevelle 427 front 67 emblem

Chevrolet SS 427 emblem, from a 1967 Chevrolet Chevelle.

ss impala rear panel 63emblem

Chevrolet SS emblem, from a 1963 Chevrolet Impala, located on the rear panel.

ss silverado rear 04 emblem

Chevrolet SS emblem, from a 2004 Chevrolet Silverado.

chevy gold logo

Chevrolet gold bowtie logo.

Chevrolet Nomad : 2004   Makes station wagons look cool.
Chevrolet Volt : 2007   New hot concept: GM''s Concept Electric Vehicle
Chevrolet Corvette Z06 Fellows : 2007   Only 399 will be built. First white Z06.
Chevrolet Camaro by Yenko   Canonsburg, PA
Chevrolet Camaro ZL1 : 1969   Only 69 made.
Chevrolet Corvair Corsa : 1966   Produced from 1965-1966 only.
Chevrolet Corvette LT4 Gran Sport : 1996   GM built 1,000 limited edition Grand Sports for the 1996 model run.
Chevrolet T2X : 2005   Combining SUV and Sport Coupe.
Chevrolet Camaro : 2010   
Chevrolet Goes Air-Cooled with the First Corvair   
Chevrolet C7 on hold   
Chevrolet Corvette Stingray : 2009   Revealed at the 2009 Chicago Auto Show.
Chevrolet Corvette Grand Sport : 2010   Envisioned by legendary Corvette engineer Zora Arkus-Duntov.
Chevrolet   Official site.
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


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