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Twentieth Century Motor Car Corporation

Initially in LA, then to Dallas.
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Transsexual Jerry Dean Michael, aka Geraldine Elizabeth Carmichael attempted to scam the public in 1974 with a prototype three-wheeled two-seater sports car designed and built by Dale Clifft called the Dale that had a claimed 70 MPG rating with an MSRP of $2,000.

20th century logo

Twentieth Century Motor Car Corporation logo.

The car was never produced. The Twentieth Century Motor Car Corporation venture turned out to be fraudulent when the California Securities Commission began an investigation.

(text below source: Wikipedia)
Rumors of fraud began to emerge and the California Securities Commission began an investigation. Although Clifft said he still believed in the project and said that he was promised $3 million in royalties once the Dale went into production, he only received $1,001, plus a $2,000 check, which bounced. Carmichael went into hiding and was featured in an episode of Unsolved Mysteries, which detailed the fraud behind the Dale as well as the fact Carmichael was wanted. She was eventually found working under an alias in a flower shop, arrested, tried and sent to prison, where she served 32 months before she was paroled.

Carmichael eventually died of cancer in 2004.


1974 Twentieth Century Motor Car Corporation's Dale prototype. (source: Alden Jewell)

20th century vanagen 75

Twentieth Century Motor Car Corporation's 1975 Vanagen.

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1974 Twentieth Century Motor Car Corporation's Dale prototype brochure cover.

Excerpted from “History’s Greatest Automotive Mysteries, Myths and Rumors Revealed"   NY Times
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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