Filed under:  Companies
Comment(s): 0

Peter Monteverdi and Erich Bitter had much similarities. They were both racing drivers and they both imported cars from Italy before they started to build cars themselves.

bitter logotype.gif

They both had to quit early because they couldn't manage the bigger companies. Erich Bitter was born as a son of a bicycle repairman in Schwelm (Germany) in 1933.

He started his career as a professional racing cyclist, but soon switched over to racing driver for NSU, Volvo, Jaguar, Ferrari, Porsche and especially Abarth. He was also an importer of rally equipment and later for Abarth and Intermeccanica sportcars.

In 1969, he started with the production of the Bitter-sport cars on the chassis of the more luxury Opels. When Bob A. Lutz, nowadays the boss of GM, was the boss of Opel, they developed a "dream car", the Astra, in co-operation with the Italian coach-work builder Frua.

General Motors wasn't happy with the project, because it was thought to be to dangerous concurrent with the Corvette.

The Astra-project in Germany was cancelled.

Erich Bitter imported the Intermeccanica-sportscar but wasn't very happy with the quality. When he got the chance to take over the design of the Astra, he took it and built the first Bitter Diplomat CD in 1972.

The energy crisis unfortunately prevented a huge production of the car, which had a V8-engine. There were a total of 400 cars sold until 1979.

When Opel stopped with the production of the Diplomat, Bitter had to switch over to the parts of the Senator. The new car's name was SC.

In 1986, Erich Bitters company became bankrupt and Erich left to the United States.

bitter logo 5

bitter b logo.gif

bitter vero 07

2007 Bitter Vero.

bitter diplomat cd 75

1975 Bitter Diplomat CD.

Bitter   Official site.
Bitter   Wikipedia page.
Advertise on Cartype
Instagram Vimeo Youtube Twitter Facebook
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

Jrop Roadside
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation


Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.