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Havers

Port Huron, Michigan. USA.
Filed under:  Companies
 
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In 1910, the Havers Motor Car Company was organized in Port Huron, Michigan to build what was then considered the impossible—a high grade, six-cylinder automobile with an MSRP of $1,850.

havers six crest

Havers Six crest.

Below is text from a 1914 ad...

At the time the first Havers Six appeared there was not a single Six selling within twelve hundred dollars of the Havers price and our speedy funeral was predicted.

But the Havers organization had a new idea, a method different from anything yet undertaken in six cylinder construction.

We saw the mistakes the other Six manufacturers were making in trying to manufacture their entire car in their own plant. We saw a tremendous non-productive investment in expensive machinery that could be kept busy but a fraction of a day. We saw an overhead and a waste that put the Six, with all its superiority, within reach of the millionaire only. We saw that nowhere was the old adage, "A Jack of all trades is master of none" so true as in the making of a high grade motor car.

So we drew our plans—plans that embraced all that was best in six cylinder engineering. But instead of figuring on building the heavy, more vital parts of the Havers Six, we grasped an idea from what a few of the better Fours had just worked out to a big success, and called in a dozen of the best known specialists—men who were building single parts exclusively—men who were big enough to see the hand-writing on the wall and anxious to be the first to enter the six cylinder field.

For days and weeks their engineers and ours worked side by side—experimenting, testing, perfecting—until the first Havers Six appeared—a car so trustworthy that it is still smiling after four strenuous years and a record of many thousands of miles.

Briefly, this is the story of the Havers Six, the pioneer, the leader of the sensibly priced sixes, the inspiration for a host of others that have followed the Havers trail, until today the popular priced Six is justly master of the market.

For we had proved our theory, that in every important part of Six cylinder construction there are certain specialists who, through a greater market and constant concentration of both their energy and capital on one product, can produce a better product for less money than can the manufacturer of a high grade car who is always confined to a limited output.

You know the record of the Havers Six, how its sales have jumped in every territory where it is represented. While our present series of cars is practically completed, we are going to again increase our capacity and will shortly announce the season's plans. In addition to the always popular Six-44 and 5-passenger Six-60 we will make a seven passenger car and limousine.

Demonstrators will soon be ready. We will want more dealers—good dealers, who are looking for a Six—the oldest in its class, to back up their salesmanship with a car that will deliver. If "imitation is the sincerest flattery," then we have every reason to be more than satisfied with the result of those carefully laid plans of four years ago, for the Havers trail, so courageously blazed, is already assuming the appearance of a well beaten path, and, as the pioneers of the moderate priced Six— built with specialized parts—we do not hesitate to share the credit for our success with the specialists whose names appear in the opposite page who aided us so well in pioneering this successful movement.

 
 
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