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Benz-Gaggenau

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The famous German Benz that merged with Mercedes in 1926 bought the Gaggenau truck factory in 1912.

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Benz-Gaggenau emblem. (source: Radiator Emblem Collection)

From then on they built their own trucks under the name: Benz Gaggenau with production peaking during WWI.

(source: Radiator Emblem Collection)

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1922 Benz-Gaggenau ad. (source: Radiator Emblem Collection)

gaggenau emblem

Gaggenau emblem prior to merger with Mercedes in 1926. (source: Radiator Emblem Collection)

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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