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Reeves Sexto-Octo

Columbus, Indiana, USA
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Milton Othello Reeves founded the Reeves Sexto-Octo Company In 1911. He modified a 1910 model Overland by adding four extra wheels and calling it the Reeves Octo-Auto which Time Magazine called "one of the ugliest ever produced". It had a 40-horsepower engine, was over 20 feet long and has an MSRP of $3,200.

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1911 Reeves Sextoauto ad. (source: Alden)

The Octo-Auto failed to sell and in 1912 Reeves created the Sexto-Auto, a six-wheel version built on a modified Stutz Motor Company chassis with a price of $4,500.

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1911 Reeves Octoauto ad. (source: Alden)

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1912 Reeves Sextoauto limousine concept. (source: Alden)

(This article is licensed under the GNU Free Documentation License. It includes partial content from this Wikipedia article.)

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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