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Apollo Werke

Germany.
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Apollo Werke started car production in Apolda, a small town in Thuringia, Germany in 1910. The first years they were quite successful with the model Piccolo. Karl Slevogt, who had worked as engineer for Laurin & Klement, was engaged by Apollo. A 1921 prototype with a V-8 engine was not put into production.

apallo star logo 1916

Apollo "star" logo.

apollo logo 1922

Apollo "vehicle" logo. (source: Radiator Emblem Collection)

apollo ad 21

1921 Apollo ad. (source: Radiator Emblem Collection)

apollo 8 ad

Apollo 8 ad. (source: Radiator Emblem Collection)

 
 
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THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

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