Lexus filed for a trademark on a new "F" logo (pictured). The logo features a stylized letter similar to that of the Lexus logo.
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In early 2007, Lexus launched a new "F" high-performance lineup.
The series will compete with BMW's "M" line and Mercedes' AMG. The automaker has filed for a trademark on the name "IS-F," which is the name for the company's 425 horsepower IS sedan, previously referred to as the IS 500.
The IS-F will be unveiled in January of 2007 at the Detroit Auto Show and go on sale in December of 2007. Other "F" models will surely be added in the following months, including a GS-F and an IS-F coupe.
F emblem, from the Lexus LFA concept, shown at the 2007 Chicago Auto Show.
F emblem from a 2008 Lexus IS-F.
is-F emblem from a 2008 Lexus IS-F.
2007 Lexus IS-F emblem (shown at the 2007 Detroit Auto Show).
IS F display at the 2007 Chicago Auto Show.
F emblem from a 2008 Lexus IS-F.
IS F sign at the 2007 Chicago Auto Show.
2011 Lexus IS 350 F Sport emblem.
Lexus logo.
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LINKS
F Division Forum.
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