MAKE/MODEL


YEAR


LOGOS

MARKETING

-

RSS RSS FEEDS

Subscribe to our web feeds:

 
 

Ava

Filed under:  Companies
 
Comment(s): 0
 
 

Icons of automotive design, Peter Brock and Callum join forces on AVA’s first electric hyper car.

ava logo.png

Ava logo.

AVA announces an unprecedented collaboration with two of the world’s greatest living car designers; Peter Brock and Ian Callum CBE’s eponymous design house, CALLUM. The team is collaborating to create its inaugural design, the new luxury car marque ushers in an exciting age of automotive expression that sees “hypermodern performance enveloped in the body and soul of a classic”.

Brock, one of the most influential designers in American automotive history (lauded for his work on the Corvette Stingray) and CALLUM, led by Ian Callum (responsible for iconic cars including the Aston Martin Vanquish and Jaguar I-Pace) are working in partnership with the new prestige brand AVA to reimagine the cars that made the two men icons in their own right. For the first project, the designers will work closely together; translating the vision and concept sketches into an engineered exterior design, adding a new chapter in the story of much loved cars.

The highly anticipated first images from this partnership will be revealed in late February 2021, when the curtain lifts on their high anticipated design.

This new four-wheel-drive electric car, which AVA terms the first “Hyperclassic”, is currently in development, with teams in the USA (Nevada), Ireland and the UK, and will be built in the new AVA Studio at Powerscourt, nestled in Ireland’s Wicklow mountains. Delivering performance in the 1,200-2,000-horsepower range, it will be the first vehicle to carry the new AVA brand (prices from $1.4 million to $2.4 million).

Every detail of the new electric car is being crafted with the very same attention that was given to the original, classic design by its makers, explains Norman Crowley, a global leader in energy-efficiency technology and founder of AVA Studio. Crowley has brought together a team that has steered some of the biggest brands in the automotive industry, from Lotus and McLaren to Williams Advanced Engineering. These engineers have led the prototype design of some of the world’s breakthrough supercars, from the Jaguar C-X75 to the Aston Martin Rapide-E.

Says Crowley: “The partnership aims to push the limits of advanced engineering to breathe energy of the future into cars of the past. It will bring together heritage, iconic design and high-performance, to create an entirely new automotive offering.”

From Nevada, Peter Brock adds: “To be involved in this project is a tremendous responsibility. It’s [the Corvette C2] already an accepted icon in the world of automotive motor design but we want to take all the best aspects of that design and make it crisper.”

Ian Callum commented: “Applying next-generation technology to cars that we are fond of and familiar with, is hugely exciting. CALLUM’s expertise in translating Peter’s concept to a design feasible for production, will support AVA to write a new chapter in this car’s story.”

(source: Ava)

ava partners with brock and callum to redesign the corvette c2

Ava C2 Corvette.

peter brock c2 corvette

Peter Brock with the Ava C2 Corvette.

ava logo

AVA logo.

LINKS
Ava   Official Site.
 
 
ABOUT EDITORS CONTACT
-
Advertise on Cartype
-
Instagram Vimeo Youtube Twitter Facebook
-
-
THE "1900's" BOOK.
Each decade seems to have its own stylistic language, and this issue showcases logos, ads, cars, companies and products (and their typographical sensibilities) from the early 1900s.

divider
DIVIDER_large
Car Shipping Companies
Auto Transport Quotes
Vehicle Transportation
Mototype
-
-

NOTICE

Much of the material on this website is copyrighted. Original articles appearing herein are subject to copyright. Please don't copy stuff from the site without asking; it may belong to someone! Any trademarks appearing on this site are the sole property of the registered owners. No endorsement by trademark owners is to be construed. The products, brand names, characters, related slogans and indicia are or may by claimed as trademarks of their respective owners. Every effort has been made whenever possible to credit the sources. The use of such material falls under the Fair Use provisions of intellectual property laws.